Wistia’s integration with Lead Liaison
The Wistia + Lead Liaison integration pushes detailed video analytics like plays, engagement, and conversions directly into Lead Liaison’s marketing automation database. With that data at your fingertips, your team can segment audiences, retarget engaged prospects, and nurture leads based on how they interact with your videos.
How the Wistia + Lead Liaison integration works
Sync video engagement with Lead Liaison
Automatically send video engagement data from Wistia straight into Lead Liaison, so every play, interaction, and conversion gets tracked in your marketing automation system. From there, you can build dynamic segments and trigger personalized campaigns based on who’s watching your videos.
Enrich lead profiles for smarter follow-up
Detailed video heatmaps flow automatically into each prospect’s profile, showing exactly which videos they watched, how long they engaged, where they rewatched, and what they skipped. This gives your team a clear picture of what prospects care about most and who’s ready to buy.
Improve marketing ROI
Level up your lead management by using Wistia’s video analytics to drive conversions and nurture the right leads with messaging that actually resonates.
Data shared with Lead Liaison
See how the Wistia + Lead Liaison integration shares video engagement data—like plays, conversions, and viewing behavior—so you can better segment, retarget, and nurture leads.
| Feature | Available for | Data sync | Lead Liaison |
|---|---|---|---|
| Video engagement analytic | Video | → | Plays, engagement |
| Lead source | Video | → | Lead capture data is synced to each Lead Liaison contact record |