Wistia’s integration with Mailchimp
The Wistia and Mailchimp integration makes it easy to turn viewers into subscribers, and subscribers into customers. Add email capture forms to your Wistia videos, and send new leads straight into your Mailchimp lists, tagged and ready to segment. You can also embed videos directly into your email campaigns and track how each contact engages with them with individual viewer analytics in Wistia.
How the Wistia + Mailchimp integration works
Embed videos in your Mailchimp emails
Want to add some oomph to your emails? Add Wistia videos to your Mailchimp campaigns using a styled thumbnail embed. Just copy the code from Wistia and paste it into your email. It’s the simplest way to get video into your Mailchimp emails.
Track viewer engagement
Once recipients click your video link, Wistia tracks how each contact engages with your content. You’ll see which subscribers tuned in, how long they watched, and where they dropped off. It’s all visible in Wistia’s video analytics dashboard, mapped to each email address.
Capture leads from your videos and webinars
Host webinars with Wistia, or place a Wistia email-capture form in your videos to capture new leads. When someone submits their info, it flows directly into the Mailchimp list of your choice. Now that’s marketing automation made easy.
Data shared with Mailchimp
Explore how the Wistia + Mailchimp integration syncs data from videos and webinars to help you capture leads and track engagement throughout your email funnel.
Instantly sync Wistia form submissions to Mailchimp so you can automate follow-ups at peak interest.
- First name
- First name
- Last name
- Last name
- Email address
Available for
- Video
- Webinars