Marketing Automation Integrations
Wistia’s integration with Lead Liaison
Lead Liaison provides marketing automation and lead management solutions, including scoring, nurturing, distribution and tracking. Pass video analytics, such as who played the video, who engaged, and who converted, into Lead Liason’s marketing automation database. You can use this data to segment or re-target prospects that interacted with your video content.
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“We absolutely love the integration between Wistia and Lead Liaison. Prior to this, we used YouTube and had no insight into who was watching our content. Now, we use Lead Liaison and Wistia together to identify the people and businesses that are watching our videos. We also qualify more visitors by scoring video engagement and use video analytics for retargeting campaigns within Lead Liaison. The integration helps us convert more website visitors into identified prospects, which get stored into Lead Liaison for subsequent lead nurturing.”Karl Wierzbicki
Director of Marketing at InFlight Corporation