Wistia blog author Andrew Capland
4/19/2021
Video ROI: The Quantitative and Qualitative Metrics You Need to KnowIn this post, we break down which metrics to measure when it comes to video ROI.
9/13/2019
How to Start Generating Leads with VideoTrying to grow your email list or generate leads for your sales team? Video and Turnstile can help.
6/14/2019
Using Video in Your Marketing AutomationGenerate new leads, nurture and qualify existing leads, and get the right content, to the right people, at the right ...
12/4/2018
Wistia's Turnstile Feature: Updates That'll Make Your Marketing More SeamlessWe just made some exciting demand generation-focused updates to our email capture feature, Turnstile.
10/4/2018
Why You Should Get Comfortable with Iterative A/B TestingCould iteration be the solution to your A/B testing woes?
6/29/2018
How to Incorporate Video into a Marketing Automation CampaignAndrew outlines step-by-step instructions for setting up a dynamic marketing automation campaign that includes video.
3/28/2018
Inside Growth at Wistia: The Process Behind Our A/B TestsGet a behind-the-scenes look at our approach to A/B testing here at Wistia.
10/20/2016
3 Ways to Leverage Context and Create Impactful Video ExperiencesYou can make seamless experiences that compel your viewers to take action. It’s time to think beyond the player.
6/28/2016
Onboarding + Videos + A/B Testing = Happier New UsersAndrew walks through an A/B testing process that drastically improved a key user onboarding video.
2/4/2016
Why You Should Test Your Next Marketing Video"Testing your marketing videos empowers you to make better decisions and unlock conversion potential." Learn the basic testing framework, and ...
10/6/2015
How to Use Video Data to Score Your LeadsAcquisition manager, Andrew, describes how to supercharge your marketing and sales efforts by incorporating video data into your lead scoring ...
9/22/2015
Onboarding New Users With VideoFunnel team member Andrew Capland describes five benefits of using video for onboarding.
