Launch your Product in Style: Using Video to Attract Your Target Audience - CouchCon 2018

Product launches are never easy. Marketers are often tasked with making sure that the right audience hears the right message and stays engaged enough to take the next step towards product adoption. Watch Phil Wesson, Video Marketer at Toast, explain how they developed specific video content to appeal to targeted business types and provide social proofs of their latest product release, Toast Go.