Turn emails collected with Wistia into prospects in Pardot
With the Wistia connector for Pardot, you can start generating
leads with your videos. Any time you capture an email address
using Wistia's turnstile email feature, these contact details will
be automatically sent to Pardot and added as a new prospect.
See which videos your prospects are watching
Once you’ve enabled the Connector every video view on your website
will be tracked and displayed in Pardot. This means you can keep
abreast of video viewing events directly in a prospect’s activity record.
When you acquire a new prospect, you’ll even be able to see all of the
videos they watched before finally deciding to sign-up.
Score leads based on how much of a video a prospect has watched
Lead scoring in Pardot means you can take all of the data Wistia provides,
and then use this to segment and structure your marketing automation.
Using data from Wistia on retention rate and watch time, you can score your
prospects and provide more qualified leads to your sales team.
Include Wistia video thumbnails in email campaigns
Compel and excite your audience by including Wistia video thumbnails in your email marketing.
If you're a B2B business using Pardot for your marketing automation, then with the Wistia connector, you can bring the power of video into your lead generation and nurturing.
Still not convinced? Here's what Pardot’s very own Mathew Sweezey thinks of the integration.
It’s super easy to set up and is included for all customers who've purchased our Marketing Automation Integrations.
Need a hand getting set up?
No problem. A dedicated Wistia Success Coach will help guide you through the process.