Turnstile

Generate leads with video

Using Wistia’s Turnstile email collector, you can collect emails right from your videos, making it easy for you to gate content and drive qualified leads to your favorite marketing tools.

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Collect emails seamlessly

Turnstile lets you collect emails and names from the visitors who watch your videos across your website. It’s a clean form that can appear at any time during your video and will work on any — and all — devices.

Control the experience

Have your forms display discreetly on-hover, or pause the video to capture your viewer’s attention. Plus, you can customize the submit button language to align with your brand’s voice and tone.

Integrate with an email marketing tool

Connect your email marketing platform to Wistia to collect leads through Wistia’s Turnstile feature. Wistia offers a number of email marketing integrations, including MailChimp, Campaign Monitor, and Constant Contact. Browse the full list here.

Connect your Turnstile data to HubSpot, Marketo, or Pardot

With our advanced marketing integrations, not only will viewers' emails be collected and added to your lists, but you’ll be able to track them across your website. Every time they watch a Wistia video, that viewing data will flow into your platform of choice, and you can set up campaigns or lead scoring workflows based on this data.

Turn traffic into leads with the power of video

Search bots can only read text, so Google’s algorithm loves video transcripts. If you embed a Wistia video with captions onto your page, we’ll automatically inject the transcript via JSON for an additional SEO boost.

See what your leads are watching

Viewing sessions are identified with a viewer’s email address once a visitor completes a Turnstile. The Audience page displays those viewers on a single page, so you can see all your leads at once.

Give your viewers the option to skip

You can make a Turnstile skippable, customize the information you want from your viewers, and choose to place the gate anywhere within your video timeline.

Start generating leads with video today!

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