Analytics

Inform your marketing strategy with detailed video analytics

Discover who’s watching your videos, how much they’re watching, and which ones are providing the most value for your business.

Track audience behaviors

Engagement Graphs

Get a comprehensive view of audience trends like rewatches, drop-offs, and interactions with your video.

Viewer-based tracking

Identify and track the people watching your videos. Then, send this data to your CRM for smarter lead nurturing.

Video heatmaps

See exactly which parts of your video each individual viewer has watched, skipped, and re-watched.
Stats Page

Gather direct, actionable data

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Video data

Get a look at the percentage of viewers who clicked play, percentage viewed, total time watched, CTAs clicked, and more.
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Social stats

Check out stats like shares, likes, and comments, for each of your videos shared to social media — in one place.
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A/B Testing

See what’s working in your video strategy with A/B Testing. Put two videos head-to-head, see which performs best, and pick a winner!

Send your data to integrated platforms

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Google Analytics

Connect your Wistia account to Google Analytics and automatically publish video events to your GA account.
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Marketing automation platforms

Our advanced integrations with HubSpot, Pardot, and Marketo allow you to score leads, create drip campaigns, and rock out with all of your video data.

See how Wistia’s powerful analytics can improve your marketing