Jenny Coppola
Former Director of Content and Creative at WistiaShe/Her
Jenny is a jack of all trades who touched many impactful projects at Wistia and helped shape Wistia's voice across the blog and beyond.
15 Types of Videos That Every Business Can Use
As a business, the world of video is your oyster. Here are 15 ideas for video to help your creative juices start flowing!
Video Strategy
The Science behind Gamification: Why It Works and What Your Business Can Do with It
Dive into the science behind gamification, why it’s such a powerful learning tool, and how you can leverage it for your business.
Video Strategy
7 Ideas for Your Next Wistia Channel
From podcasts and support galleries to testimonials and webinar libraries, when it comes to Channels, the world is your oyster.
Video Strategy
Video KPIs: Evaluating Performance Across Multiple Channels
Uncover the key differences in KPIs across various distribution channels and which ones are the biggest indicators of success based on your marketing goals.
Video Analytics
How to Edit Videos for Social Media
Create scroll-stopping social videos with just a few free tools and simple tips from creators who've done it before.
Editing
The Wistia Guide to Being on Camera
Whether you're the talent on screen or the person directing behind the lens, check out our handy guide to being on camera.
Video Production
Own Your Audience: Why Your Website Should Be the Home Base for All of Your Brand Content
Brands and audiences go hand in hand. Learn the importance of owning your audience and how to embrace the media marketing mindset.
Video Distribution
The Business Case for Building an Audience for Your Brand
Find out why growing an audience is actually a more scalable and cost-effective way to build a successful business.
Video Distribution
(Re)building Your Brand with Binge-Worthy Content—Chris Savage’s AMA Recap from INBOUND 2020
From COVID-19 trends to binge-worthy content strategies, catch up on Chris Savage's INBOUND 2020 session with this quick recap.
Video Strategy
2020 Video Trends & Usage: Consumption Is up 120% During COVID-19
Learn how COVID-19 has impacted video usage in marketing and how your business can pivot to embrace digital engagement.
Video Strategy
The Science Behind Storytelling: Why Narrative Cuts Through the Noise
If you want to resonate with your audience and produce long-term results for your business, trust the neuroscience—tell stories.
Video Strategy
The Science Behind Why We Binge-Watch
Learn about this popular escapism phenomenon and how streaming services are engineered to keep us coming back for more.
Video Strategy