Jenny Coppola

Former Director of Content and Creative at WistiaShe/Her

Jenny is a jack of all trades who touched many impactful projects at Wistia and helped shape Wistia's voice across the blog and beyond.

13 Ways to Promote Your Videos on a Budget

Here are some simple, cost-effective tips that will help you get more views on your spiffy new videos.

Learn what videos to create and key metrics for success in this post all about the marketing funnel.

Ready to record your podcast? Writing a script beforehand can help keep folks entertained and invested in your content.

Crafting an entertaining podcast isn’t just about your resources—it’s about resourcefulness. Be sure to start with a great story structure.

Before adding video to your blog, you should ask yourself these 3 questions...

Our aversion to ads has a lot more to do with psychology and our brain's chemistry than you might think.

Stressed about your brand marketing efforts this year? Avoid these common problems by focusing less on sheerly building brand awareness.

Showcase a real customer's opinion about your product or service and build credibility and trust.

Streamline the creative process with these tips for making your own video series.

Craft the perfect attention-grabbing title for your next binge-worthy show with inspiration from these seven popular TV show names.

Learn the key elements of crafting a Show Positioning Statement that'll guarantee your video series reflects your brand values.

Save yourself some headaches when shooting episodic content by following these best practices for building out a new video studio.