Jenny Coppola

Jenny Coppola

Former Director of Content and Creative at WistiaShe/Her

Jenny is a jack of all trades who touched many impactful projects at Wistia and helped shape Wistia's voice across the blog and beyond.

watching

5 Types of Video Series Your Business Can Make Today

Get inspired by these examples and choose a show format that will work best for your business.

Video Strategy
world

The Road Map to Becoming a More Video-Focused Brand

Looking to make a long-lasting impression on the world? Video is your ticket to building a memorable, engaging brand.

Video Strategy
VideoA-Intro10.17.18.00 09 40 19.Still010

6 Cold Opens in TV and Film—And What Your Next Video Series Can Learn From Them

Find out how you can pique curiosity, create suspense, and escalate tension all with a crafty and creative cold open.

Video Strategy
audience

What We Can Learn from Streaming Services About Audience Viewing Behavior

Marketers should take a page from Netflix's book when it comes to capturing and holding the attention of their audiences.

Video Strategy
hollywood

Learning from Popular Television: 5 Key Story Structure Elements

Incorporate these storytelling components into your next binge-worthy video series and craft a story that stands the test of time.

Video Strategy
heather

Understanding the Basics of Binge-Worthy Content

Find out what all the buzz is about. Learn why businesses are investing in this type of entertaining video content.

Video Strategy
1Y8A0326

7 Examples That Show the Best of Long-Form Video

From an entertaining video series to an emotional one-off documentary, these companies live and breathe their values through video.

Video Strategy
314A0644

Why a Wistia Channel Is like Netflix for Your Branded Video Content

Use Wistia Channels to maximize your video engagement and eliminate distractions while building a beautiful home for your content.

Video Distribution
crew

3 Key Characteristics of Successful Brand Videos

From consistent thumbnails and a signature aesthetic to focusing on a niche audience, learn what makes a great brand video.

Video Production
1H9A3893-X4

The Wistia Guide to Video Marketing

We’ll show you what goes into video marketing and how you can start doing it successfully at your business.

Video Strategy
emojis

Where to Share Your Brand's Video Content (Besides YouTube)

With all the new video platforms emerging, you have tons of opportunities to interact with your audience. Where do you begin?

Video Distribution
homepagevideo

The Do’s and Don’ts of Homepage Videos

Your homepage video is the first experience new potential customers have with your business and your brand—don't screw it up.

Video Strategy