The Wistia MCP: Run Your Whole Video Workflow With Your Favorite AI Agent

We’re super excited to introduce the Wistia video MCP server!

Now, you can connect Wistia to your favorite AI tool—like Claude, ChatGPT, and Cursor—and turn it into an AI video agent. With a single prompt, you can have your AI agent jump into your Wistia account and repurpose your videos, pull performance reports, update your content in bulk, and do so much more.

As our Head of Content Sam Balter put it, the whole point is fewer clicks. A task that used to require six clicks and a calculator now happens with one prompt.

Wistia’s MCP covers your whole video workflow

Other video MCPs are focused on one part of the workflow (like editing or creating videos), but they leave you stranded when it comes to performing other video tasks. You still have to scrounge for other tools and integrations if you want to do more.

But since Wistia is an all-in-one video platform, our MCP server lets your AI agent do everything from creating your videos and webinars to analyzing how they perform. That means you only connect your agent once (instead of connecting it to a bunch of different tools) to have it perform a range of video tasks.

Every agent connects to the same platform (Wistia), so you get the same answers and capabilities no matter where you’re prompting from, whether that’s Claude, ChatGPT, Cursor, or Wistia’s in-app agent (now in beta).

Five workflows to try

There’s a lot you can do with Wistia’s MCP. Take a peek at how a few teams are already using it:

1. Repurposing videos and webinar recordings

Some teams are prompting their AI agents to use Wistia’s Remix feature to turn their longer videos into social clips, highlight reels, and other types of video content.

Try prompting: “Take our latest webinar recording and remix it into a 90-second highlight reel along with three vertical clips for social I can send to everyone who registered but didn’t attend.”

Level it up: Create a post-webinar skill that summarizes your webinar performance, turns the recording into a ready-to-edit blog post, and generates three to five social clips.

2. Automated performance reporting

It can take a while to dig up engagement, play rate, and embed location data for a bunch of videos. Now, some teams are using just one prompt to pull all that data. They’re also building out skills to get the exact insights they want on a regular schedule.

Try prompting: “Show me engagement and play rate for every video in the Q2 Launch folder, broken down by embed location.”

Level it up: Once you get the insight breakdown you want, turn it into a skill by prompting: “Save this as Q2 report skill and run every Monday morning.”

3. Library reorganization and bulk tagging

A growing library gets messy fast. Some teams are using the MCP to round up a set of videos, move them into a new folder, and tag them—without touching a single checkbox.

Try prompting: “Find the top-performing videos in our library, move them into a Best Performers folder, and tag them ‘top-content-2025.’”

Level it up: Set up a skill to run a check for videos that surpass your benchmark and automatically tag and move them to your Best Performers folder.

4. Caption and accessibility auditing

Keeping all your videos compliant with accessibility standards (like the European Accessibility Act) can be tedious work. You have to scroll through your library, check each video, and add any accessibility features that are missing.

But now, you can have your AI agent do all that for you. Some teams are using theirs to scan their library for missing captions and enable them in bulk.

Try prompting: “Find all the videos in our library that are missing captions and enable captions for each one.”

Level it up: Create a skill to automatically check every video you upload for captions and your language(s) of choice and enable or order anything that’s missing.

5. Webinar registration tracking and post-event insights

Some teams are using AI to track live registrant counts as they roll in, as well as pull engagement analytics and surface their most interested leads after the event wraps.

Try prompting: “Show me all the registrants for next week’s webinar.”

Level it up: Set up a skill that gives you info on who has registered, attendees by company, and new versus returning registrants anytime you ask for a registration update.

An AI video agent saves you a lot of time

Just ask Stéphane Le Mentec, the Demand Gen Director at data privacy software company Ketch. He used to manually review the videos in his library for issues like inconsistent titles, missing thumbnails, and identical publish dates.

Now with Wistia’s MCP server, Stéphane can get all of that work done in a jiffy. He tried it out for the first time when he inherited a backlog of 90+ podcast episodes. With one simple prompt, his AI video agent renumbered the episodes, redated them in proper descending order, and rebranded them with consistent thumbnails. All he had to do was review and approve the changes.

Now this is a part of his workflow every time he has a batch of videos to review. He has also set his sights on bigger use cases, like pulling Wistia analytics on a schedule and creating a blog post, social copy, and newsletter for every new podcast episode.

What your AI agent can do in Wistia today

Create & repurpose

• Upload a video or import from a URL
• Create and manage webinars
• Trim and swap videos
• Use Wistia’s Remix feature to create, refine, and export clips
• Caption, dub, translate, and order audio descriptions
• Adjust the video player’s settings and customize branding

Understand performance

• Pull account, video, folder, and webinar stats
• Compare performance over time or against other videos and webinars in your account
• Schedule performance updates to be delivered to you
• Generate shareable reports on performance

Organize & publish

• Upload, organize, tag, update, and archive your content in bulk
• Find what you’re looking for across folders, media, channels, tags, and captions
• Inspect, list, and check usage across your library
• Create channels, manage episodes, and publish or unpublish
• Track anything that runs asynchronously

We keep adding more functionality each day, so if you’re ever curious what the MCP can do, all you need to do is ask your AI agent. For anything not currently available, you’ll get detailed steps for how to complete it in the app and a link to jump right in.

Getting started

Connecting your AI agent to the Wistia MCP server takes only a few minutes. You just need to point your agent to the MCP and follow the prompts. Keep in mind that you need manager or owner access in your Wistia account to be able to do this.

Once you’re all set up, try these starter prompts:

• “List every folder in my Wistia account and how many videos are in each one.”
• “Show me my top five videos by engagement this month.”
• “Find any videos in my library that are missing captions.”