Video Strategy
Build a video strategy that actually moves the needle for your business.
The Video Strategy Shifts Worth Making Now, Based on Our Latest Research
Wistia's Head of Content digs into the 2026 State of Video Report data to surface how your team should make videos and where you should distribute them in the next 12 months.
Sam Balter
Why Video Marketing Is Worth the Investment
Wondering if you should add video to your marketing strategy? The answer is a resounding yes! Here’s why.
Chiara Hoogervorst
The Key to an Easier Video Workflow: Consolidating Your Tools
See how doing all your video stuff in one place like Wistia reduces handoffs, speeds up production, and cuts costs.
James Zabik
How to Use Wistia and YouTube Together
Integrate the advantages of both video hosting platforms into your marketing strategy.
Phil Nottingham
2026 State of Video Report
Get the latest trends, insights, and benchmarks you need to create a winning video strategy this year.
Grab a free copy
All Articles
Webinar Analytics Playbook: How to Build a Smarter Follow-up Strategy with the Right Data
Granular engagement data is the secret ingredient for sending targeted follow-ups and knowing what to repurpose. Here's how we use it.
Meg Dalessandro
The Video Strategy Shifts Worth Making Now, Based on Our Latest Research
Wistia's Head of Content digs into the 2026 State of Video Report data to surface how your team should make videos and where you should distribute them in the next 12 months.
Sam Balter
The Key to an Easier Video Workflow: Consolidating Your Tools
See how doing all your video stuff in one place like Wistia reduces handoffs, speeds up production, and cuts costs.
James Zabik
Wistia vs. Goldcast: Which Webinar Platform Is Better for Marketers?
Wistia and Goldcast serve different needs. Compare the two and find the better fit for your team.
Lisa Marinelli
Wistia vs. Livestorm: Which Webinar Platform Is Better for Marketers?
Explore the main differences between these two platforms and choose the right one for your team.
Lisa Marinelli
Wistia vs. ON24: Which Webinar Platform Is Better for Marketers?
Wistia and ON24 take different approaches to webinars. Compare them side by side and find the right fit for your team.
Lisa Marinelli
Wistia vs. GoTo Webinar: Which Webinar Platform Is Better for Marketers?
Both platforms can run a solid live event, but they're built for different audiences. Compare them side by side and find the right fit for your team.
Sam Balter
Wistia vs. Zoom: Which Webinar Platform Is Better for Marketers?
Zoom is a meetings-first platform, while Wistia turns your webinars into results with post-webinar tools and deeper marketing integrations.
Lisa Marinelli
Wistia vs. Sequel: Which Webinar Platform Is Better for Marketers?
We break down the key differences between Wistia and Sequel to see which webinar platform supports marketers better.
Sasha Friedman
The Key Takeaways From Wistia's 2026 State of Video Webinar
We hosted a webinar to walk through the biggest findings from our 2026 State of Video report. Read the full recap.
Sam Balter
The Best Practices for Adding Lead Gen Forms to Your Videos
Get data-backed insights on the types of videos that capture the most leads, the best places to put a form in your videos, and more.
Chiara Hoogervorst
How to Add a Video CTA to Increase Conversions
Learn how to add a call to action to videos and how to optimize for conversion rates.
Lisa Marinelli
Wistia vs. YouTube: What's the Difference?
YouTube offers reach and Wistia offers control, and the best video marketing strategies use both together.
Phil Nottingham
7 Wistia Integrations to Boost Your Video Marketing Efforts
Collaborate seamlessly during the production process, gain actionable information from your videos, save precious time with automation, and more!
Meisha Bochicchio
Webinar Checklist: How to Plan, Host & Follow Up on a Successful Webinar
A week-by-week webinar checklist covering planning, promotion, going live, and post-event follow-up.
Lisa Marinelli
7 Great Reasons to Start a Podcast for Your Business
Discover 7 profitable reasons to start a podcast for your business and build trust, grow your audience, and boost your brand visibility.
Chiara Hoogervorst
10 Useful Wistia Features for Video Marketers
Check out 10 features marketers love and learn how you can get the most out of our product.
Lisa Marinelli
9 Easy Ways to Repurpose Your Videos
Discover all the different ways you can transform your existing videos into new pieces of content.
Chiara Hoogervorst
10 Clever Ways to Repurpose Your Webinar Content
Start squeezing more mileage out of your webinar recordings.
Lisa Marinelli
Wistia vs. Riverside: Which Remote Recording Platform Is Right for You?
Both deliver studio-quality remote recordings, but Wistia carries the recording all the way through branding, editing, and publishing to your audience.
Courtney Lefferts
Wistia vs. Vimeo: Which is the best video platform?
Vimeo is built for creative work, while Wistia is built for marketing teams who need to turn views into leads.
Sasha Friedman
How One Webinar Drove a Year of Content
Learn how we turned our annual State of Video Live webinar into a year's worth of top-performing content and our findings along the way.
Sam Balter
4 Tips for Organizing Your Videos like a Pro
Give your video library the structure it needs so your team can find the right content much faster.
Lisa Marinelli
Introducing Chop It: The Video Repurposing Game Show
Introducing Chop It! The video repurposing challenge where marketers race the clock to chop videos into a bunch of useful assets for their business.
Sam Balter