Wistia’s Analytics integrations
The most in-depth video data available, sent straight to your web analytics platform
Integrate playback data with events tracking, goals and conversions, and use video for in-depth analysis of user behaviour.
Turn video data into business intelligence data
Video is the most trackable content medium, and Wistia provides the complete picture. Our integrations with Google Analytics, Parse.ly Medialytics and more mean you can bring advanced video tracking to your suite of web analytics tools and really understand how your users are interacting with your content - both on and off-site. Create dashboards, compare metrics with social media and see how video content is helping to assist conversions across your website.