For B2B and B2C companies, the pandemic has caused many marketing and creative teams to pivot from their original plans of producing campaigns, video series, and podcasts in-person. But, not everyone has stopped making content. In fact, we’re super inspired by businesses that are embracing work-from-home limitations to create engaging content for their niche.
In this post, we’re highlighting nine companies who are continuing to create binge-worthy content to stay in touch with their audiences in helpful and entertaining ways. Let’s get into it, shall we?
When the pandemic began, Frame.io — a cloud-based collaboration platform for creative professionals — put out a new series called Workflow From Home. In this online master class, Michael Cioni helps shed some light on unfamiliar technologies and highlights the tools that might make it possible to create a solid workflow at home using Frame.io.
We loved the approach they took with this series, offering genuinely helpful information for using Frame.io as a foundation for collaboration. Interviewing people in different sectors of the industry, they give an inside look at media and entertainment professionals' remote setups and inspire their audience to build and optimize their own remote workflows in the cloud.
360Learning, the world’s first collaborative learning management system, also released its new docuseries Adapt. This series follows five employees from top SaaS tech startups like Gong, Drift, Twilio, and more as they adapt to working under these new remote limitations.
Week after week, you get a super authentic glimpse into how they’re forging ahead with work and balancing life outside of work as they tell their stories through the lens of their webcams or phone cameras. For anyone out there struggling to adjust to this new normal, these real people talking about developing new routines and overcoming challenges is a nice reminder that you’re not alone. Be sure to subscribe to their series so you’re notified when new episodes roll in!
Fuel is a specialized hotel software and marketing agency, and recently they’ve ramped up the number of podcasts they’ve been putting out weekly for the Fuel Hotel Marketing Podcast. Consumer mindsets toward traveling have completely shifted due to the pandemic, and Fuel saw an opportunity to help inform folks in the hotel industry about topics that’ll help their businesses stay informed and afloat.
From conducting a series of studies surrounding consumer sentiments to interviewing experts about strategies for recovering your hotel’s lost bookings, they’re coming up with extremely valuable content for their niche audience.
Privy, an email capture and marketing software for ecommerce, launched a podcast called The Ecommerce Marketing Show in January. The show is designed to be your go-to source for everything you need to grow your ecommerce business. At a time when many businesses now have to rely on digital communication, the podcast’s concept is more relevant than ever. They’ve continued to produce new episodes with timely topics to help people navigate their marketing efforts in the middle of a crisis.
With fresh segments like masterclasses and “Ecomm Noms” hosted by experts in the field, you can learn a new skill like writing emails that make people want to buy and stay up-to-date with the latest news in the world of ecommerce. If you’re a marketer, you’ll want to check this podcast out!
Over on the B2C side of things, Pebbles Cereal is a brand that’s supporting artists and creators by creating a daily video series for kids during the pandemic. With The Daily Yabba Dabba Doo, they’re encouraging kids to do something creative every day, which also offers a little break for all the parents out there.
Kids can beat boredom and learn some pretty sweet skills. Heck, even we want to learn some of these things! From breakdancing to beatboxing and magic to scarf juggling, kids can conquer Pebbles’ whole collection of “DOO’s” on their kid-friendly website. Here’s a still from a video that’s all about making art with dried flowers!
The founder of a Boston area cult-favorite restaurant chain, Clover Food Lab, has spun up a series on YouTube called In Ayr’s Kitchen. Getting a lot of asks for advice on cooking at home during these times, Ayr Muir took it upon himself to share his love of home cooking by live streaming every weekday. People can watch and follow along in their own kitchens as he shares delicious recipes and cooks in real time.
Focusing on simple ingredients and techniques (and having fun in the kitchen) you can learn how to make all kinds of meals and treats from enchiladas to pineapple upside-down cake and everything in between!
JetBlue, a major American airline, is helping to offer some “inflight-style” entertainment for their customers with little ones right now. They introduced JetBlue Jr., an educational video series for kids ages 7 to 10 with bite-sized courses on aviation vocabulary, physics, and more.
Leading these lessons are real pilots and captains, which adds a level of expertise we loved. Plus, we couldn’t get enough of their playful use of puns and animations to make each lesson engaging. Way to go, JetBlue!
In the retail industry, Anthropologie started a new video series called Afternoons with Anthro. Although all of their retail stores are currently closed, they wanted to bring Anthro to you by offering styling guidance from their team members across the country. Watch their Senior Brand Stylist, Studio Style Director, and more from their talented team show you their favorite ways to spruce up a wardrobe.
Their stylists may be shooting with their iPhones, but their team is really enhancing the production quality in post-production with animations that follow brand guidelines, making the content feel consistent on @anthropologie’s IGTV and on their website. After watching one of these episodes, you’ll have plenty of inspiration to refresh your style without setting a single foot outside.
Lastly, tablehopper, the e-column for San Francisco restaurant reviews, industry news, food and wine events, and more created a podcast called On the Fly. Marcia Gagliardi of tablehopper.com is the host, offering twice-weekly interviews addressing the monumental changes the pandemic is causing for the food and beverage industry.
To inform an audience that’s passionate about food in the Bay Area, this podcast features chefs, restaurateurs, and other members of the hospitality industry. Listen to hear their stories about how they’re pivoting to adapt and survive these days.
The pandemic may have put many projects on hold, but the way these companies have leaned into their work-from-home limitations proves that you don’t need high-quality production gear to put out engaging content. We know we’re inspired by the way they’re continuing to reach their audiences with binge-worthy content, and we hope you are, too. If you’ve been impressed by another business putting out binge-worthy content, don’t keep it to yourself — let us know in the comments below!