Posts in the Marketing category, page 2
Marketing (posts 24–47)
Start doing better marketing with the help of your 5-letter-friend, video.
- To Make a Successful Video, Don’t Underestimate Your Audience
How do you get your viewers to care? Why do they become invested in some videos, and not others? Adam ...
Meryl Ayres - Video Thumbnails Increased Our Emails’ Click-Through Rates. We Tested It.
We created 7 separate A/B tests for 7 email sends to determine if video thumbnails had an effect on click-through ...
Margot Mazur - How Every Small Business Can Energize Their Marketing in 2017
Learn about current trends and future opportunities in this interview with small business experts from Infusionsoft.
Jordan Wellin - Video Marketing 101: Creation, Conversion, Optimization
Join Wistia’s Margot Mazur and Bitly’s Blaise Lucy as they give an in-depth overview of creating videos that engage and ...
Margot Mazur - Quick Tips to Boost Your Video Play Rates and Drive Action
What do thumbnail images, play button color, email collectors, and powerful CTA copy have in common? They can all help ...
Margot Da Cunha - Building an Online Community Using Video
We teamed up with Vanilla Forums to create an e-book all about getting started with video in your own online ...
Margot Mazur - Onboarding + Videos + A/B Testing = Happier New Users
Andrew walks through an A/B testing process that drastically improved a key user onboarding video.
Andrew Capland - Prove the ROI of Your Video — WistiaFest 2016
Learn all about how to measure video across YouTube, Facebook, and Wistia to achieve your business goals.
Phil Nottingham - Beyond View Count: How the Wistia Team Uses Video Analytics
Naike interviews three Wistians about how they use video metrics to better understand our audience and improve future efforts.
Naike Romain - Why You Should Test Your Next Marketing Video
"Testing your marketing videos empowers you to make better decisions and unlock conversion potential." Learn the basic testing framework, and ...
Andrew Capland - 5 Wistia Videos. 5 Engagement Graphs. What We Learned.
Learn how the Wistia video team uses their Engagement Graphs to validate new concepts, uncover future content ideas, and learn ...
Chris Lavigne - How to Use Video Data to Score Your Leads
Acquisition manager, Andrew, describes how to supercharge your marketing and sales efforts by incorporating video data into your lead scoring ...
Andrew Capland - Measuring Video Effectiveness — WistiaFest 2015
Brendan, founder and CTO of Wistia, believes balancing faith in the power of video and data leads to effectiveness.
Brendan Schwartz - Driving Creativity with Data — WistiaFest 2015
Chris Savage discusses driving creativity with data for a more creative business.
Chris Savage - The Dangers of Data-Driven Marketing
Why your marketing should be data-informed, rather than data-driven.
Ezra Fishman - How the Mexican Cooking Network Built an Online Shopping Experience With Video
Learn how Marcelino Raygoza thinks beyond the player for an interactive video experience!
Meryl Ayres - James Zhang
Alyce Currier- Beyond Funnel Vision
How to engage your audience beyond your marketing funnel.
Ezra Fishman 
Ben Ruedlinger- Alyce Currier
- Dirty web video secret #1: play rates
What's play rate? Find out in this post.
Chris Savage - Chris Savage
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