Posts in the Marketing category, page 1

Get Inspired by These 4 Outdoor Brands Making Video Series

Check out binge-worthy video series from brands like Eddie Bauer, Burton, and more.

The Bite-Sized Edition of the Brand Affinity Marketing Playbook

Get an overview of our four-step Brand Affinity Marketing Playbook and learn why this long-term strategy is worth the investment.

4 Creative Promotion Strategies to Borrow From the Media Industry

Learn to market like a media company and build more hype for your video series with these creative tips.

Start Identifying Your Brand Values by Answering These 6 Questions

Find out what makes your brand tick by asking your customers, founders, and colleagues these six research-backed questions.

The Story Behind Cladwell’s Video Series Strategy

Learn why a personal styling app is bought-in on producing episodic content to build their brand affinity.

Why Ads Alone Can’t Buy Your Brand Love

Here’s why your business should stop chasing after awareness and focus your marketing efforts on building affinity instead.

5 Reasons Why 2020 Is the Year to Invest in Binge-Worthy Content

Stay ahead of the curve and learn why you should invest in creating video series and podcasts this year.

The Psychology Behind Why People Dislike Ads (And How to Make Better Ones)

Our aversion to ads has a lot more to do with psychology and our brain's chemistry than you might think.

Does Brand Advertising Work for Marketers? Our New Report with The Drum

The results from The Drum's research are in—and the findings paint an interesting (yet troubling) picture of today's advertising landscape.

Why Your Business’s Brand is More Important Than Ever

Find out why you should start investing in doing better brand marketing in 2020.

3 Common Problems Marketers Face When They Focus Too Much on Brand Awareness

Stressed about your brand marketing efforts this year? Avoid these common problems by focusing less on sheerly building brand awareness.