Posts in the Marketing category, page 1

How to Nail Your Video Series’ Concept With a Show Positioning Statement

Learn the key elements of crafting a Show Positioning Statement that'll guarantee your video series reflects your brand values.

Season 1 is Done: Binge-Watch All of Brandwagon

Are you still watching? No need to press pause because all of the Brandwagon episodes are now available to binge-watch.

Why Your Content Strategy Should Target a Niche Audience (Not Potential Customers)

Find out why creating content that targets very specific niche audiences is actually the best way to reach your potential ...

5 Key Takeaways from Season One of "The Brandwagon Interviews" Podcast

Here are the lessons we learned from the masterminds behind these amazing brands on the first season of our podcast.

Episode 10: "The Brandwagon Interviews" Podcast with Brian Halligan of HubSpot

Brian Halligan of HubSpot talks about how building a better experience is essential to building modern brands people love.

The Key to Social Media Success: Marketing Like a Media Company

Find out how you can benefit from the reach provided by digital advertising without irritating your potential customers.

Episode 9: "The Brandwagon Interviews" Podcast with Justine Jordan of Help Scout

Justine Jordan of Help Scout talks about how design thinking is essential in her approach to marketing and brand building.

How to Measure Brand Affinity: Beginner, Intermediate, and Advanced Metrics

Here are the metrics you should track when measuring brand affinity, plus how to access the right data.

Episode 8: "The Brandwagon Interviews" Podcast with Rand Fishkin of SparkToro

Rand Fishkin of SparkToro talks about building brand affinity and why it's more important than ever to make deep connections ...

Why Long-Form Content Builds Brands Better Than Snackable Content

Find out why more and more businesses are investing in creating binge-worthy video content to help build their brands.

Why Your Next Product Line Should be Binge-Worthy Content

Find out why content is the most scalable, low-risk, high-reward investment your business can make.