Posts in the Marketing category, page 1

Episode 6: "The Brandwagon Interviews" Podcast with Brendan Gaul of UM Worldwide

Hear Brendan Gaul of UM Worldwide discuss how brands are shifting their strategies to create original content as traditional advertising ...

The Science Behind Storytelling: Why Narrative Cuts Through the Noise

If you want to resonate with your audience and produce long-term results for your business, trust the neuroscience—tell stories.

Episode 5: "The Brandwagon Interviews" Podcast with Lauren Fleshman of Picky Bars

Lauren Fleshman, Co-founder of Picky Bars and two-time US 5K champion, shares the power of marketing your values.

Announcing Change the Channel: A Live Event from Wistia HQ!

Join our free online broadcast as we discuss the future of marketing and make some super exciting announcements.

What We Can Learn from Streaming Services About Audience Viewing Behavior

Marketers should take a page from Netflix’s book when it comes to capturing and holding the attention of their audiences.

Episode 4: "The Brandwagon Interviews" Podcast with Veronica Parker-Hahn of Effie Worldwide

Veronica Parker-Hahn of Effie Worldwide shares why she believes strategic rigor is essential to building an effective brand.

How We Created a Sub-Brand for "Brandwagon" (And Why Your Next Video Series Needs One)

Find out how we crafted the "Brandwagon" sub-brand, what went into the creative process, and why sub-brands are so important.

Episode 3: "The Brandwagon Interviews" Podcast with Dan Kenary of Harpoon Brewery

Hear Dan Kenary, CEO of Harpoon Brewery, talk about differentiating Harpoon’s brand from thousands of craft breweries that exist today.

Learning from Popular Television: 5 Key Story Structure Elements

Incorporate these storytelling components into your next binge-worthy video series and craft a story that stands the test of time.

The Case for Creativity in Marketing, Backed by Neuroscience

How do you captivate your audience’s attention and keep them emotionally invested? Science says you should create novel marketing experiences.

Episode 2: "The Brandwagon Interviews" Podcast with Nancy Dussault Smith of Hydrow

Hear Chris Savage chat with Nancy Dussault Smith, CMO at Hydrow, about taking a stand on your brand.