Posts in the Marketing category, page 1

The Do's and Don'ts of Homepage Videos

Your homepage video is the first experience new potential customers have with your business and your brand—don't screw it up.

We Just Launched Three Soapbox Ads That Cost $111,000 to Produce

We wanted to see how much production value really changes the effectiveness of an ad, so we partnered with our friends at Sandwich Video to find out.

4 Ways Marketers Can Get Started with A/B Testing

Take some of the guesswork out of your marketing by running more A/B tests—here's how.

How to Start Creating Videos for IGTV

Learn production tips for making vertical videos and how to use this new channel to your advantage.

The Guide to Getting Started with LinkedIn Video

Looking to engage with some business-minded, decision-makers on social media? Using video on LinkedIn might do the trick.

Improve Your Marketing with Videos That “Don’t Scale”

Just because a video doesn’t have a long shelf life doesn’t mean you can’t still get value from it.

The CouchCon Quick-Take: An Interview with Chris Savage

Learn all about the evolution of content marketing from Chris Savage, Wistia’s CEO and cofounder — and CouchCon speaker!

The CouchCon Quick-Take: An Interview with Brian Peters

Learn all about creating engaging videos for social media from Brian Peters, Digital Marketing Specialist at Buffer — and CouchCon ...

Learning from Influencers About Growing an Audience with Video

These strategic video tactics will help you make stronger, more personal connections with your audience.

The CouchCon Quick-Take: An Interview with Eric Peters

Learn all about creating educational video content from Eric Peters, Senior Growth Marketing Manager at HubSpot — and CouchCon speaker!

Don't Let Algorithms Crush Your Creativity

Challenge accepted. Turn your brand into a creative powerhouse by embracing the constraints of the algorithm.