Your team takes weeks to conceptualize, script, film, edit, and release a marketing video. It tells your brand story, helps launch sparkling new features, and expands your audience reach.
But what if your viewers can’t turn on the sound for your video because they’re at work or on the subway? Or listening to audio isn’t accessible to them? And what if you have webinars, long product demos, or a video beyond 5 minutes in length, which can tend to cause a drop in engagement? In the past, it’s been nearly impossible to provide a way for your viewers to search and explore within your embedded video … until now. Introducing Interactive Captions from Wistia.
Interactive Captions offer a new and improved experience for your viewers, giving them the option to scroll through, search, and select parts of your video to jump to — all directly from the captions. Giving your viewers the control to interact with your video content is not only a step toward a more inclusive video experience, but also it can have a big impact on engagement.
Ready to see how it works firsthand? Go ahead and give it a whirl using this video. Hover over the play bar and click on the “CC” icon, and then click “search video.”
Want to see Interactive Captions in all their glory? View this video on a desktop computer; as Interactive Captions do not currently work in mobile browsers.
Speaking of engagement, getting people the content they care about as quickly as possible is key for amplifying this metric. While your average engagement rate might drop a bit with people searching and jumping around, you’ll quickly learn which parts of your video are the most interesting or applicable to your audience based on the spikes in your engagement graph.
But wait, there’s more! Captions carry even more value outside of the viewing experience — they also bring with them a ton of SEO benefits, making it easier for people to discover your videos online. Because most online media isn’t captioned, there’s a huge potential for growth via keyword strategy, which you can learn more about in this post.