Today, we’re excited to introduce the next evolution of Wistia analytics, the video heatmap. Heatmaps show you where individual viewers rewatch, skip ahead, and play through your video. It’s a very quick and easy way to differentiate the people who are interested from those who are not. It’s also a great tool for spotting which parts of a video are confusing your viewers.
In particular, video heatmaps are hugely helpful for lead qualification and prospecting. As video marketing continues to become more popular, it’s important to know more than just who registered to watch my webinar. I need to know if my prospects are engaging with my content. Heatmaps are a great way to measure engagement and assess interest on an individual basis.
To help explain heatmaps, we’ve created a quick interactive screencast. It’s best to see them in action. Let us know what you think in the comments!