April 13, 2011

MailChimp Integration

Chris Savage

Founder, CEO

We just teamed up with one of the companies that we love, MailChimp! MailChimp is an e-mail service provider that makes it easy to send out mass emails. They also allow you to effortlessly design your emails. We think MailChimp is so great that we wanted our customers to be able to incorporate Wistia videos into MailChimp campaigns. And now they can!

See, I told you that we love MailChimp. We made the integration as easy as possible, all you have to do to put Wistia videos into MailChimp campaigns is:

  1. Upload your video to Wistia. Need a review on how to do that? Here it is.
  2. Find and copy the MailChimp embed code.
  3. Paste the embed code into your MailChimp email.

As you send out your campaign, Mailchimp will pull the still for the video, link it to your landing page, and merge in recipient data. Then, in your Wistia account you’ll see exactly which recipients watched.

Easy as pie (or bananas, in this case). If you want to see the technical details of the last two steps, check out the MailChimp section of our documentation. Now you can combine all of MailChimp’s features with Wistia video and analytics to perfect your e-mail campaigns!

Special thanks to Jesse and Ben at MailChimp and all of customers who helped make this possible. You can read MailChimp’s take on the integration here.

Update: This feature is available starting on the Deluxe plan. Thanks Todd for pointing this out in the comments!

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