Wistia + HubSpot for Lead Gen and Automation


For businesses looking to incorporate video into their marketing strategy, it can be hard to know where to start. By using tools like HubSpot, you can bring video into your marketing mix and be sure you’re getting the most out of your video marketing efforts. With the Wistia + HubSpot integration, you can capture leads with your videos, pass viewing data into HubSpot, and score, segment, and assign leads in a flash.

In this webinar, Mike Topitzer, Sales Development Manager at Wistia, Camila Costa, Product Manager at HubSpot, and Anthony Lamoureux, Senior Customer Success Manager at HubSpot cover everything you need to know about combining the power of video with marketing automation, including:

  • Ease of setting up the integration between Wistia + HubSpot
  • Best practices for generating, nurturing, and scoring leads with video
  • Leveraging video viewing data for workflow automation

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About the speakers

Mike Topitzer is a Sales Development Manager at Wistia with a passion for helping businesses be more human with video. With more than seven years of experience in sales, Mike is excited to share his tips, tricks, and best practices for using video for lead generation. When he’s not working, Mike can be found hiking some New England trails, and in the summer months, he enjoys heading to the sea to scuba dive.

Camila Costa is Product Manager at HubSpot with a focus on the HubSpot Media Bridge Integration.

Anthony Lamoureux is a Senior Customer Success Manager at HubSpot with a passion for providing an exceptional customer experience. Over the years, he has become an expert in workflows and automation. Throughout this webinar his expertise really shines through as he uncovers best practices for leveraging HubSpot and Wistia.

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