We're launching a new Agency Partner Program to help all agencies use video to provide better results for their clients.
Over the years, we've seen lots of agencies help their clients succeed with video marketing. Not only have the agencies themselves improved their client close rates and increased existing retainers, they've helped drive business for their clients, all while demonstrating the value of video with Wistia's analytics.
We're grateful for the support of our agency friends, and we're excited to start bolstering your efforts with dedicated resources and support. Oh, the places we'll go!
What is video marketing?
So, let's dial it back a bit. What is video marketing and how could it benefit your agency?
To put it simply, people love watching video. In the US alone, adults watch over an hour of video every day.
And it turns out that when you put video on a business's website or in other content, the results are pretty amazing. On-site video has been shown to grow website traffic by 200-300%, boost lead conversion rates by 80%, and increase email open rates by 19%.
We've been paying attention to the great work agencies are already doing for clients, and we've seen customers like BluLeadz use video and Wistia's platform to generate lead conversion rates of up to 62% for clients.
Not only do clients benefit, but video can help an agency to grow as well. BluLeadz increased their own client close rate by 28% using video.
Why is video so powerful? Because it helps make online business more human. It makes a business memorable, and even better, approachable.
Video marketing is the process of using video to drive traffic, increase lead conversions, and nurture prospects—all while measuring video performance.
What does the Agency Partner Program involve?
When you sign up to become a Wistia agency partner, you'll get training, support, and resources to help you increase client results and grow your agency through video. The following is a rundown of what you can expect as a partner.
Video marketing training
You'll learn best practices for increasing traffic, converting leads, and nurturing prospects, so that you can become expert video marketers. You'll also learn strategies for leading successful video marketing campaigns for your clients.
We want agencies and their clients to be able to get the most out of Wistia. You'll be introduced to all of the Wistia features that will deliver impactful results for your clients, and you'll learn how to prove ROI using Wistia analytics. We'll also give you sneak peeks at new features before they're released to the general public!
Sales and delivery strategy training
Wistia is committed to helping agencies sell video marketing services. Agency partners will get training about how to package and sell video marketing retainers, and how to successfully deliver those services to your clients.
Marketing and sales resources
We want to help agencies grow, so we will be providing agency partners with marketing and sales enablement materials to repurpose and use—both to increase the size of your existing client retainers, and to bring in new business.
Direct Wistia support
We plan to fully support our partner agencies every step of the way. Agencies that successfully refer clients to Wistia will work with dedicated account managers who'll be ready to answer any questions or concerns.
Agency partner community
Wistia partner agencies will join an online community of agencies. You'll be able to share your experiences and learn from each other's successes and failures.
We want your feedback
Most importantly, though—this program is brand new! We want to develop the program with the input of the agencies involved and make this a true partnership. Early agency partners will have a voice in how the program is structured and run.
Even if you don't want to join, we'd still love to hear from you! Feel free to share what has worked well for you and your clients in the comments below.