Nurturing Leads With Video — A Guide For What Videos To Use Where in the Funnel - CouchCon 2018

Most B2B marketers are focused on generating leads, but are you using video to nurture them through the funnel? Video is becoming the preferred method for gaining information, and one of the most effective ways to attract and engage with customers. In this session, Sherri Powers from TechSmith highlights how video can move customers through the digital marketing funnel, as well as offer practical tips on ensuring the most effective video content.