In July of last year, we introduced our Publish to Social feature, which enables you to share your Wistia videos natively to Facebook and YouTube (without having to navigate away from your account).
We love this feature because it allows marketers to quickly and easily share videos across multiple channels, streamlining the social publishing process. And while the response to this new feature was super positive, we got a lot of feedback about what you’d like to see in the next iteration:
Well, you asked and we delivered! In addition to YouTube and Facebook, you can now publish videos natively to LinkedIn. Plus, you’ll see social stats for each video — like views, shares, likes, and comments — all from within your Wistia account. Cool, huh? We love this feature, and we want to share a little bit about why we think it’s important and how you can use it to make your life easier as a social-savvy marketer.
It can be challenging to get an overarching view of each of your video’s performance on social if you have to log into different platforms and combine your data to get the results. (Ugh, not another spreadsheet!) With Publish to Social Stats, you can see how individual videos perform on different platforms, right within Wistia!
For each video you’ve shared to social, you can see the number of views, shares, likes, and comments from LinkedIn, Facebook, and YouTube. Here’s where to find the info in your account!
If you’ve already integrated Facebook and YouTube with your Wistia account, simply:
- Click on any video you’ve shared to social.
- Then, click on “Stats.”
- Look for the tab called “Social” and then click that, too!
- Analyze your views, likes, comments, and shares for that video for all the platforms you’ve shared your video.
You can use these stats to get an idea of:
- What drives the most engagement
- What video length drives the most views
- What type of content generates the most likes
- Which videos prompt the most discussion from your viewers via comments
When it comes to social media video optimization, analyzing these metrics will give you a pretty good idea of how your content is working and how you can adjust your strategy in the future! From posting to LinkedIn to measuring your results, we’re super excited about these updates to our Publish to Social feature, and we can’t wait for you to check ‘em out.
Love this update? Have ideas about other metrics we could add to Stats? Let us know what you think in the comments below!