May 2014

What Happened at Wistiafest?

  • Gathering

    We gathered at the Wistia headquarters to get acquainted over drinks, oysters, and a dunk tank.

  • Speakers

    We heard talks from Chris Savage, Phil Nottingham, Rand Fishkin, Mack Fogelson, Mathew Sweezey, and Heidi McKye about the latest in video marketing.

  • Workshops

    We met at the Wistia headquarters for cold brew coffee, breakfast, and small workshops led by Wistians to encourage more interactive learning.

The Speakers

We brought together some of the best minds in video production and marketing to share their stories and teach what they know about using video.

Rand Fishkin

Rand Fishkin is a co-founder of Moz. He gave tactical tips on how to make a video reach a bigger audience, plus the broad strategy of how Moz has used video to reach millions of eyeballs.

Mackenzie Fogelson

Mackenzie Fogelson, the founder and CEO of Mack Web Solutions, talked about how to convince your boss, develop useful KPIs, and succeed in your larger marketing goals.

Mathew Sweezey

Mathew Sweezey, Marketing Automation Evangelist at Salesforce, spoke about how great companies are building influence with their consumers through better experiences, including strong video engagement.

Chris Savage

Chris Savage, the CEO and co-founder of Wistia, talked about how far video marketing has come and where it’s going next.

Phil Nottingham

Phil Nottingham, the video marketing expert at Distilled, talked about how to go from investing in video initially and having a few pieces to developing and implementing a fully-fledged strategy.

Heidi McKye

Heidi McKye, Creative Director of Education at Stillmotion, talked about how to tell the story story inside your brand or product.

The Workshops

WistiaFest includes a day of workshops, so you can get your hands dirty with the support of the Wistia team. The workshops will include things like:

Setting Up a Shot

Chris and Jeff covered why the reproduceable studio “shot” has been so important for us, and then how to reproduce it, step-by-step.

Using Video in "Boring" Industries

Chris and Laura covered how to come up with ideas for video in industries where video can feel particularly hard. The goal for our workshop was to get people thinking about content missions and why content that sells a mission is easier to talk about and share.

Video SEO Best Practices

Ben and Phil covered how to create content that fits your audience’s needs and interests, as well as how to get buzz going around that content organically.

Using Video Together
with Email

James and Jordan covered both how to get the most out of turnstile and how to think about using video in your email campaigns (both literally and via thumbnail).

Marketing with Video:
Organic Promotion

Kristen and Dave covered how to create content that fits your audience’s needs and interests, as well as how to get buzz going around that content organically.

Preproduction Guide

From concepting to scripting and logistics, Elise and Dan covered why pre-production is crucial to video success. They also discussed how to plan efficiently while still allowing for creativity and spontaneity on-set.

Tweets and Grams

Allison Book @allisonbook

Officially inside the @wistia studio. #isthisreallife #wistiafest

Victoria Araj @QLZing_Victoria

People consume content to escape, research & learn. Let them "choose their own adventure." @msweezey #wistiafest

Kevin Knecht @KevinKnechtion

If I wrote romance novels, I would use @philnottingham as the cover model and he would ride majestic unicorns. #wistiafest