24 posts taggedAnalytics
You're viewing articles tagged Analytics
- How to Track Video Metrics and Performance with Analytics
Learn how to measure video analytics and understand what they are really telling you. Discover what video metrics to track ...
- How to Add a Video CTA to Increase Conversions
Learn how to add a call to action to videos and how to optimize for conversion rates.
- 2026 Industry Benchmarks for Your Webinar Analytics
Use our webinar benchmarks to inform your strategy and measure event success.
- What Your Video Engagement Graph Is Telling You
Learn how the Wistia video team uses their Engagement Graphs to validate new concepts, uncover future content ideas, and learn ...
- The Top 13 Webinar Analytics For Measuring Success
Discover the best metrics for measuring the success of your webinars and optimizing future events.
- How to Choose the Right Marketing Video Length for Any Goal
Discover what video length performs best for any marketing goal, backed by insights from 13 million videos.
- What is Video A/B Testing? How to Optimize Marketing Videos
Learn how to optimize the videos on your website with A/B testing.
- How Videos Can Boost the Average Time Spent on Your Website
We looked at data from the highest-trafficked 100 pages on our website and found an exciting correlation between video and ...
- Video KPIs: Evaluating Performance Across Multiple Channels
Ever wonder how a video shared on Facebook compares to a video embedded on your site?
- Using Marketing Video Data for Better Sales Alignment
Salesforce’s Mathew Sweezey explains how to use video data to connect sales, marketing, and customer experience.
- Video ROI: The Quantitative and Qualitative Metrics You Need to Know
In this post, we break down which metrics to measure when it comes to video ROI.
- 5 Wistia Features to Help Growth Marketers Drive Video ROI
Get a quick rundown of five handy features that can help you take a data-driven approach to video marketing and ...
- How to Use Video Data in Your Next Retargeting Campaign
Make the most of your marketing efforts with data-driven retargeting. Learn more about retargeting with video data!
- The Color of Your Video Player is Affecting Your Play Rate
We took a data dive to figure out how player color is affecting play rate—take a look!
- How to Use Video Data to Strengthen Your Marketing Efforts
Regardless of how you’re tracking marketing results and which tools you’re using, there’s a way to incorporate video insights into ...
- How to Measure Brand Affinity: Beginner, Intermediate, and Advanced Metrics
Here are the metrics you should track when measuring brand affinity, plus how to access the right data.
- Collect More Emails With Video
We pulled conversion data for our Turnstile email collectors across all videos hosted on Wistia—here are the results!
- Why “Time Watched” Is the Best Metric to Measure the Value of Video
Learn why so many businesses are under-reporting on the value of video (and why they should track Time Watched instead).
- 5 Video Advertising Tips We Learned from $111K Worth of Soapbox Ads
Our biggest ad campaign to date taught us a thing or two about performance metrics and ad formats.
- Inside Growth at Wistia: The Process Behind Our A/B Tests
Get a behind-the-scenes look at our approach to A/B testing here at Wistia.
- Video Thumbnails Increased Our Emails’ Click-Through Rates. We Tested It.
We created 7 separate A/B tests for 7 email sends to determine if video thumbnails had an effect on click-through ...
- How to Use Video Data to Score Your Leads
Acquisition manager, Andrew, describes how to supercharge your marketing and sales efforts by incorporating video data into your lead scoring ...
- The Dangers of Data-Driven Marketing
Why your marketing should be data-informed, rather than data-driven.
- Does Video Length Matter?
Learn why your content should be as concise as possible to achieve the highest engagement.
