Rand Fishkin is a co-founder of Moz. He co-authored the Art of SEO from O'Reilly Media, co-founded Inbound.org, and was named on PSBJ's 40 Under 40 List and BusinessWeek's 30 Best Tech Entrepreneurs Under 30. You may also recognize Rand from his lead role in the Whiteboard Fridays video series.
In his talk, Rand gave tactical tips on how to reach a larger audience with video, plus the broad strategy of how Moz has used video to reach millions of eyeballs. Here are three key takeaways from Rand's talk:
- If someone judged the stats for the first years of the (now successful) Whiteboard Fridays series, they'd shut it down.
- It's impossible to track the branding value and effect of video. A ton of the value Moz receives from video is serendipitous, although they can and do measure ROI where they can.
- Video can adapt much more flexibly across Moz now that they have invested in dedicated video resources.e, chewable tactics to make them feel more achievable.
Rand Fishkin is a co-founder of Moz. He gave tactical tips on how to make a video reach a bigger audience, plus the broad strategy of how Moz has used video to reach millions of eyeballs.
Mathew Sweezey, Marketing Automation Evangelist at Salesforce, spoke about how great companies are building influence with their consumers through better experiences, including strong video engagement.
Phil Nottingham, the video marketing expert at Distilled, talked about how to go from investing in video initially and having a few pieces to developing and implementing a fully-fledged strategy.