Uncovering Your Most Authentic Stories
Ann Handley , Chief Content Officer, MarketingProfs
Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer. Ann speaks and writes about how you can rethink your business's marketing strategy. She is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category.
In this presentation, Ann highlights the need for companies to start creating not just more content, but better content. Ann's formula is Useful x Empathy x Inspired = Great Content. She provides details and specific examples for how you can nail each of these qualities by continually striving to know your customer better.
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