Driving Creativity with Data
Chris Savage , CEO, Wistia
In an era before Wistia, Chris worked in video production, where he helped produce and bring to theaters an Emmy Award–winning feature-length documentary. Chris gets amped up talking about entrepreneurship, marketing, video, company building, and behavioral economics.
Chris Savage describes the delicate balance between data and creativity for driving business results. The need for creativity in business and marketing in particular has increased as companies have more opportunities than ever to contact with potential customers -- and also more competition than ever for that attention. Chris shares how just the right amount of data and structure can foster creativity, rather than stifling it.
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