The Hidden Talents of Email
Justine Jordan , Marketing Director, Litmus
In addition to being an email critic, cat lover, and explain-a-holic, Justine is also marketing director at Litmus. You can find her organizing the world's only conference for people who make email, editing Litmus' latest blog post, or speaking at industry events. She’s strangely passionate about email, hates being called a spammer, and isn't scared to belch on camera.
Justine discusses what she's learned about the power and pitfalls of email marketing from her 15 years of experience in the industry. Justine explains how to leverage email to deliver video in personal,1-1, and contextually relevant ways. She also demonstrates a number of mistakes that marketers routinely make as they get started with email.
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