Building a More Human Brand
Wil Reynolds , Founder, Seer Interactive
Wil got his start in internet marketing in '99, when he joined a web marketing agency and began spearheading SEO strategies for Fortune 500 clients. He is passionate about driving traffic to sites by doing what he terms "RCS" and analyzing the impact that traffic has on the company's bottom line.
Wil shares his perspective as a once-skeptical CEO who has since become a believer in the power of online video. The focus of the presentation is how marketers and videographers can convince CEOs like himself to invest in video. His advice includes creating a win at low cost, showing up with a nearly finished product, and taking money from high spending channels.
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