The Irresistible Power of Strategic Storytelling
About Kindra Hall
Kindra Hall is an award-winning columnist, author, and national champion storyteller. As a former Director of Marketing and VP of Sales, Kindra discovered the most effective method for capturing attention and increasing revenue—great storytelling. Storytelling isn't a gift -- it's a skill. Kindra Hall has loved storytelling for her entire life. Now, she spends her days as a strategic storytelling consultant for businesses. In her WistiaFest talk, she breaks down how businesses can tell better stories.
- Why is storytelling so compelling? Scientifically, storytelling raises levels of cortisol and oxytocin, which means increased attention and increased trust.
- Examples of videos the employ storytelling and some of the biggest mistakes companies make when trying to tell their stories.
- A breakdown of a three-part storytelling process: find the story, craft the story, then tell it; plus a new storytelling structure beyond beginning-middle-end: normal-explosion-new normal.
- How to ask the right questions and structure your story to connect with your audience.
Here are some more WistiaFest talks you might enjoy next. (Or, go back to the talks!)