The Future of Marketing is Conversion Automation

Oli Gardner

About Oli Gardner

Oli Gardner is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. In his WistiaFest talk, Oli makes some predictions for the future of conversion automation and offers some immediate actions we can take until the robots catch up.

Talk takeaways

  • Marketing automation is about sending reactive responses to people, and conversion automation is setting triggers for people that are in the right formats at the right place at the right time.
  • Clarity is the most essential part of the conversion equation - if you can't communicate, you can't sell. A good call-to-action is clear about what will happen when you click it.
  • There are a lot of factors involved in crafting an epic video experience: placement, size, sharing, thumbnails, turnstile position, annotations, length, caption, subtitles, controls, autoplay, related videos, CTAs, and embedding.
  • Best practices for placing video email collectors and calls-to-action for the highest impact.

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