Our speakers shared how to come up with a winning video concept, reach your target audience, and measure your video's success.

Adam Lisagor

Founder of Sandwich Video

Adam Lisagor started Sandwich Video six years ago by accident. Now it’s the go-to video agency for the tech world to launch and promote good products. Adam leads a team of fifteen smart, kind people in Los Angeles, and after six years of waking up to emails asking him to do filmmaking about the world’s newest technologies, he still thinks his job is impossibly cool. Sandwich was one of Fast Company’s 10 most innovative companies in video in 2016, right next to Netflix, which basically makes them the Netflix of tech product video.

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Brendan Schwartz

Co-Founder and CTO of Wistia

Brendan is the CTO and co-founder of Wistia. In fourth grade, he owned an iguana named Iggy whose favorite snack was zucchini flowers. In high school, he was the president of Model UN, voted "Most Likely to Succeed", and only wore khakis. As a junior in college, Brendan hosted an anti-gravity themed party to celebrate the launch of his new website. Today, he loves quiet nights at home and Sleepytime Tea. Brendan's a proud owner of a nose hair trimmer, but he's yet to use it.

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Chris Savage

Co-Founder and CEO of Wistia

Chris Savage is the CEO and co-founder of Wistia. After graduating from Brown University with a degree in Art-Semiotics, Chris and his co-founder, Brendan Schwartz, started Wistia in Brendan's living room in 2006. Wistia has since grown into a multi-million dollar business with over 70 employees (including 1 labradoodle). Before Wistia, Chris helped produce an Emmy Award-winning feature-length documentary and was named a Top Young Entrepreneur by BusinessWeek in 2009. Lately, he's been teaching his daughter, Zoë, how to play the guitar. She'll be two in September, so you can imagine how those lessons are going.

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Glenn Elliott

Founder and CEO of Reward Gateway

Glenn is an employee engagement expert, entrepreneur, and author of Build It: The Rebel Playbook for Employee Engagement. He has a decade of experience in company culture, engagement, and leadership development. Glenn runs Reward Gateway, the employee engagement technology company, and he's also an investor and advisor to boards on getting the best out of their people.

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Joanna Lord

CMO of ClassPass

Joanna Lord is the CMO at ClassPass, leading customer growth, community development, lifecycle marketing, and brand. Prior to that she was the Vice President of Marketing at Porch, a leading consumer marketplace for homeowners, and the Chief Marketing Officer of BigDoor, an enterprise software solution serving companies like Starbucks, CBS, and the NFL. Joanna is a global keynote speaker, a recognized thought-leader in digital marketing, and a startup mentor (TechStars, NEXT, UP Global, Startup Weekend). She was recently named one of Seattle's "40 Under 40."

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Joanna Wiebe

Founder of Copy Hackers

The founder of Copy Hackers, Joanna Wiebe writes conversion copy for tech businesses like Wistia, Buffer, and Edgar. Her best copywriting templates are at the core of Airstory, her creation software for teams. Joanna believes that copy is awesome and copywriters are the best-kept secret in the sales and marketing world. She also thinks that the world needs more good news stories to normalize good behavior. And varieties of pie.

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Ross Simmonds

Co-Founder of Hustle & Grind

Ross Simmonds is a digital strategist who works with both startups and enterprise brands. He's also the co-founder of Crate, a content curation tool and Hustle & Grind an online store for entrepreneurs. He's passionate about entrepreneurship, marketing and all things tech.

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Talia Wolf

Founder and CEO of GetUplift

Talia is the founder and CEO of GetUplift. She helps businesses plan and execute conversion optimization programs to create better customer journeys that generate more revenues, leads, engagement, and sales using emotional targeting, psychology, and persuasive design. Talia is a skydiver and a Harry Potter fan, and she was recently listed as one of the most influential experts in conversion optimization.

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