6 B2B Companies Using Wistia Channels for Video Content

July 27, 2021

Topic tags

Meisha Bochicchio

Marketing

Kristin Bagnoli

Product


Ever since we launched Wistia Channels, we’ve been blown away by the reaction from our customers and the ways in which they’ve been using this feature to showcase their business’ videos. From binge-worthy episodic series and interview shows to video podcasts and more, the opportunities for Channels are endless.

Today, we’re highlighting a few customer Channels that we think are pretty sweet — check them out and get inspired!

Pro-Tip
Ready to transform your content? Take a deep dive into Wistia Channels with our four-part webinar series. We cover four unique use cases for presenting content — educational videos, podcasting, live events, and episodic content. Register for free to access all events!

1. 360Learning: Video series

360Learning, a collaborative learning platform, operates in a crowded space. While they were successfully capturing demand through paid channels, they wanted a really unique way to elevate their brand and cut through the noise. Enter: Onboarding Joei.

This first-of-its-kind docu-series follows Joei Chan as she onboards for her new role as 360Learning’s Content Marketing Manager. The series began filming right before the pandemic, which added an extra layer of difficulty as Joei navigated all of the challenges of starting a new job.

Although each episode is only five minutes long, Onboarding Joei brings the drama. From setting objectives and key results (OKRs) to navigating a new company’s culture, the series keeps viewers on the edge of their seats. And, by showcasing the series in a Channel, folks can easily watch episodes at their own pace — binge-watching them all in one session or subscribing for new episodes to watch as they go.

Get Inspired
Dive deep: Learn how the team at 360Learning navigated developing and launching a new video series in a remote-first world.

2. Terminus: Interview series

B2B companies often invest in thought leadership to build trust and credibility in their respective industries. Interview series can be a great way to share expertise and opinions in a fun and engaging format — and remember, no one said interviews have to be boring!

Terminus, an account-based marketing platform, took a very not-boring approach to their signature series, The Roof. The series features interviews with internal leaders at Terminus, as well as industry experts who tackle topics like “Does SEO still matter?” and “ABM doesn’t work.” The episodes are short and snappy, often filled with wild ideas and hot takes.

The premise of the series is simple — all barriers and inhibitions are left on the sidewalk when folks get on the roof. Terminus encourages whoever is being interviewed to really speak their mind on controversial topics, which makes the show super human and relatable. In fact, each episode feels less like an interview and more like a conversation with a friend. Well done, Terminus!

3. Formlabs: Onboarding videos

Formlabs, a 3D printing technology manufacturer and developer based in Somerville, Massachusetts, uses a Channel to feature the onboarding videos for their Form 3 3D printer product. These step-by-step videos are clear, engaging, visually appealing, and easily help take their customers through every step of the process, from unboxing to printing.

We love how they’ve used a Wistia Channel to display these videos in sequential order, so a viewer can effortlessly follow along as they’re unpacking their own product. They’ve also added captions to each video, which not only improves accessibility, but also makes it easy for viewers to watch from around the world — a must-have for a global company.

4. Segway: Partnership videos

Segway, a leading provider of personal electronic transportation based in Bedford, New Hampshire, uses a Channel on their website to showcase a number of their videos, including product explainers, company partnerships, and videos on the future of the market and technology.

We love how they’ve titled their Channel to instantly demonstrate the value of their product: “Powered by Segway — Transforming the Last Mile Commute” and the way in which they’ve used Sections within their Channel to separate the different rows by subject.

Get Inspired
Working with lots of video content? Learn more about how to best organize your Wistia Channel in this handy post!

5. 6Sense: Video Podcast

Who doesn’t love learning from subject matter experts? 6Sense, an account engagement platform located in San Francisco, California, utilized this engaging storytelling format in their video podcast Talking Sense. In this series, which they describe as “a collection of candid conversations with B2B industry trendsetters," 6Sense’s Chief Marketing Officer shares in-depth interviews on topics like ABM, modern sales, marketing, and more.

While Talking Sense is intrinsically related to 6Sense’s mission, they’ve decided to give the podcast its own brand by creating a separate domain for it and embedding their Wistia Channel there. We love their creative use of thumbnails and the overall color scheme they chose — just look at that beautiful aqua-blue play button!

Tip
Adding video to a podcast is a great way to build trust and connect with your audience. And it doesn’t have to be a heavy lift — a simple setup with a camera on each host will do the trick.

6. Wistia: On-demand webinars and live events

We’ve covered how Wistia Channels is great for binge-worthy, episodic content — but there’s so much more this handy product can do. A Channel can also be a great home for your company’s webinars or live events. Not only will a Channel elevate the look and feel of your video content, but it can also help you grow an audience and generate leads well after the cameras stop rolling. On-demand content for the win!

We took this very approach for our live event series, (Out Of) Office Hours. Wistia’s Head of Production, Chris Lavigne, hosted a series of streams on all things remote video production. We created a Channel to house the videos, and we’re still seeing engagement with these assets over a year later!

Let the inspiration flow

We created Wistia Channels to make displaying a collection of videos on your website super easy — no developers required — while remaining completely on-brand. And we’re so delighted to see how our customers from a number of different industries are all using this feature to show off their awesome video content. Are you using Wistia Channels to showcase your content? We’d love to see them, so be sure to leave a comment and share with us below!

Meisha Bochicchio

Marketing

Kristin Bagnoli

Product

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