Since we launched Wistia Channels back in February, we’ve been blown away by the reaction from our customers and the ways in which they’ve been using this feature to showcase their business’ videos. From binge-worthy episodic series and product announcements to customer testimonials and onboarding videos, the opportunities for Channels are endless.
Here at Wistia, we’ve been using Channels to showcase all sorts of videos on our website, including our new original series, Brandwagon and our first-ever docuseries, One, Ten, One Hundred. But it’s been especially thrilling (and inspiring!) to see the ways our customers are using Channels to showcase their brand, build their audience, and create a can’t-stop-watching experience right on their site. Today, we’re highlighting a few customer Channels that we think are pretty sweet — check them out and get inspired!
ForgeRock, an identity and access management company based in San Francisco, California, serves many different industries, including retail. They use a Wistia Channel on their website to showcase a series of videos called “Day in the Life of a Customer.” As they describe in the introduction of their first video, “ … in this series, we take a look into the not-too-distant future at how retail companies will be interacting with their customers, with the help of digital identity.”
This series of videos follows a day in the life of two consumers engaging in various digital retail experiences (ie. shopping for a gift online, upgrading a flight, etc.), and demonstrates how a unified digital identity platform can streamline the buying process.
We love how ForgeRock uses video as a storytelling medium and personalizes it so that viewers can see how it applies to real-life situations. Each episode of the series is short — less than a minute long — so you can watch the whole series in under 5 minutes. Plus, their Channel is embedded within their sleek, modern website, making the whole experience look super cohesive with their brand.
Who doesn’t love learning from subject matter experts? 6Sense, an Account Based Orchestration Platform located in San Francisco, California, utilized this engaging storytelling format in their video series called, “Talking Sense.” In this series, which they describe as “a collection of candid conversations with B2B industry trendsetters," 6Sense’s Chief Marketing Officer shares in-depth interviews on topics like ABM, modern sales, marketing, and more.
While “Talking Sense” is intrinsically related to 6Sense’s mission, they’ve decided to give the show it’s own brand by creating a separate domain for it and embedding their Wistia Channel there. We love their creative use of thumbnails and the overall color scheme they chose — just look at that beautiful aqua-blue play button!
Formlabs, a 3D printing technology manufacturer and developer based in Somerville, Massachusetts, uses a Channel to feature the onboarding videos for their Form 3 3D printer product. These step-by-step videos are clear, engaging, visually appealing, and easily help take their customers through every step of the process, from unboxing to printing.
We love how they’ve used a Wistia Channel to display these videos in sequential order, so a viewer can effortlessly follow along as they’re unpacking their own product. They’ve also added captions to each video, which not only improves accessibility, but also makes it easy for viewers to watch from around the world — a must-have for a global company.
Segway, a leading provider of personal electronic transportation based in Bedford, New Hampshire, uses a Channel on their website to showcase a number of their videos, including product explainers, company partnerships, and videos on the future of the market and technology.
We love how they’ve titled their Channel to instantly demonstrate the value of their product: “Powered by Segway — Transforming the Last Mile Commute” and the way in which they’ve used Sections within their Channel to separate the different rows by subject.
Alternative Apparel, a fashion lifestyle brand with a commitment to sustainability based in Atlanta, Georgia, uses a Channel to dynamically tell the story of their brand and their products. The first video “We Are Alternative” wonderfully captures the essence of the company, and each subsequent video in the Channel delves deeper into what makes the company special, with videos like “Alternative Cares: An Eco Story” and “Life, Liberty and the Pursuit of Softness.”
With a strong brand vision and a Channel embedded within their website that beautifully matches the look and feel of their brand, Alternative Apparel has created a Channel that’s engaging, informative, and very watchable.
We created Wistia Channels to make displaying a collection of videos on your website super easy — no developers required — while remaining completely on-brand. And we’re so delighted to see how our customers from a number of different industries are all using this feature to show off their awesome video content. Are you using Wistia Channels to showcase your content? We’d love to see them, so be sure to leave a comment and share with us below!