When we first set out to make our very own original series last year, we knew it’d have to live on its own page — it needed context, copy, and even a little bit of design flair. We also knew we wanted to showcase all four episodes of the series in one place so that viewers could make their way through the content with ease.
We didn’t have a solution for this problem at the time, so we built something from scratch that would accomodate our needs. Fast forward to 2019, and we’re super pumped to share that we now have a feature that checks off all those boxes (plus a few more!) — Wistia Channels.
Did you miss One, Ten, One Hundred? Watch it here!
With this new feature, businesses can easily embed a sleek-looking collection of videos right on their site — not a third party’s.
Channels, however, aren’t just storage containers for your videos. Channels allow businesses to create a professional viewing experience with just a few simple clicks (and without a ton of developer time). Plus, it’s great for SEO! Videos that live within a Channel are optimized for search, so that means businesses can use Channels to help send more traffic back to their website, not to sites like YouTube.
Sounds pretty sweet, right? The best part is, it’s super easy to use. If you’re looking to get started with Channels, read on to get inspired by other companies who are already using Channels to showcase their brand!
If you’re a content marketer, you’re probably familiar with the hub-and-spoke model. For those who are less familiar, this content strategy involves aggregating lots of in-depth blog posts on a single topic and then organizing them in one convenient (and consumable) location. It’s a great way to combine new and existing assets into a fresh piece of content that’s extremely useful for your audience.
Channels can work in a similiar way depending on your goals and the type of content you have to share. Check out this Channel we made that’s chock full of video production tips for beginners:
Channels help extend the life of your content and give you a chance to prove your expertise on topics related to your business. And when people discover a helpful Channel, chances are they’ll throw it a bookmark or share it with a friend!
“Channels help extend the life of your content and give you a chance to prove your expertise on topics related to your business.”
Why not flex those creative muscles of yours with an original series? Now that creating video is more accessible than ever before and streaming is the norm, many brands are dipping their toes into episodic video content. Get ahead of this emerging trend by creating a series and showcasing it on a Channel! As we mentioned before, we just released our first-ever original series, One, Ten, One Hundred, and we can’t wait to see what other businesses start to create.
When you launch your own series, of course, you want it to look great. Luckily, a Channel can help with that. Just check out Zaius' video series, “Marketing Unboxed.” From the font to the layout of the content itself, viewers will have no trouble learning about how top e-commerce brands are marketing to their customers.
Your Channel is more than just a landing page, however. It’s a way to create a brand within a brand. When working on major projects like a series, you want the work to be able to stand on its own. That way, you can reach new audiences and surprise your existing audience, opening the door for more ambitious and original work to come.
Video podcasts are all the rage right now — and for good reason! Why make a video podcast, you ask? Well, for one, people like being able to look at someone while they’re talking. There’s just something special about being able to actually see someone speak, gesticulate, and emote. And when you combine the powers of both audio and visual mediums, something magical happens.
Plus, creating a video version of your podcast is great for discoverability. It’s super easy to share a link to a video with a friend, and for folks who are covering more visual subjects, video helps communicate messages more effectively.
“It’s super easy to share a link to a video with a friend, and for folks who are covering more visual subjects, video helps communicate messages more effectively.”
Take “The Salesman Podcast” by SalesSchool, for instance:
Because this podcast features so many guests and interviews, it’s no surprise that the SalesSchool decided to take a video approach for this podcast. With over 500 episodes, categories like “Finding Opportunities” and “Success Skills” help the viewer uncover content related to the topics they are most interested in learning about.
Throw in a looping video background, consistent thumbnails, a fancy font, and your brand colors, and you’ve got yourself a beautiful, can’t-stop-watching experience!
Here at Wistia, we love a good support video. What we don’t love, however, are support videos that are unorganized, outdated, or hidden away. Creating a new support Channel is an opportunity to consider the role support plays in the customer journey and how you want to present that side of your company. You can also throw in delightful details that will make customers feel taken care of — it’s a win-win!
Placester’s customer support Channel is organized into three clear-cut categories filled with instructional videos. The information goes from broad to more narrow as you make your way down the page. These simple screencast videos help users do everything from embedding PDFs to formatting their content for mobile.
The intuitive navigation and clear headlines on this Channel make finding the right video easy-peasy:
A positive customer service experience is integral to building a lasting brand reputation. By organizing videos in an intuitive, human way that’s focused around customer questions, you’ll be super helpful to everyone!
Maybe you only have a few key videos for your business so far and are working on building a library; that doesn’t mean you can’t have an awesome Channel to promote your business or service.
As long as you build your Channel in a purposeful way, you can use the page for whatever you want — a collection of cat videos, for instance, or a series of important announcements from your CEO. Just remember to keep your content consistent, whether that’s with the topics you discuss, the values you express, or the people you feature.
“Just remember to keep your content consistent, whether that’s with the topics you discuss, the values you express, or the people you feature.”
Nextiny, an inbound marketing and sales agency, uses their Channel to feature key videos about their business, from who they are and their ideal customer, to samples of the types of videos they create.
Dang, we’re feeling inspired! From podcasts to support galleries, the possibilities for Channels are endless. Create a product video home base, a customer testimonial page, webinar library, conference collection — the world is your oyster. When it comes to getting more eyes on your videos, it’s all about meeting your viewers where they are and presenting the information in a digestible way.
Give your audience the chance to engage more deeply with your brand by creating a beautiful, engaging viewing experience. So, what are you waiting for? Three cheers for Channels — hip, hip, hooray!