How to Turn Every Event into a Content Goldmine

After all the planning, travel, and setup you put into a conference, wouldn’t it be nice if that effort paid off after the event ends?

At Wistia, we’ve started thinking differently about events. Every conference, meetup, or trade show is packed with stories, insights, and spontaneous moments worth capturing. Now we show up not just as attendees, but as creators.

Let’s walk through how you can turn your next event into a content goldmine.

The lightbulb moment: events are hidden goldmines of content

When you think of a conference, you probably picture networking, cool swag, and way too much coffee. But what if that event could fuel your content calendar for months without adding anything more to your to-do list?

Conferences bring everyone together: your team, customers, partners, and peers. This makes it not just an event, but a content goldmine.

So we asked ourselves, instead of just attending events, what if we started capturing them?

Turn chats into collabs

At INBOUND, we started treating content capture as another part of event prep. Book the booth, pack the gear, schedule interviews.

The key was to make it a win-win. We recorded quick chats with creators, customers, and marketers we admired. Then we sent them edited clips, branded graphics, and captions for them to collaborate on and share to their audiences.

Suddenly, one conversation became cross-promotional gold. It also led to stronger relationships through the collaboration.

Capture the chaos (and the magic)

You don’t need a studio or a script to create great content at an event. All you have to do is hit “record.”

Events are full of raw, spontaneous energy, the kind that makes for authentic, engaging content. Grab your phone and film your team debriefing after sessions, chatting about takeaways, or just riffing in the hotel lobby.

Here are a few more ideas:

• Behind-the-scenes clips and social posts
• Quick interviews with attendees or customers
• Blog recaps highlighting top trends
• Short clips promoting your next campaign or launch
• Co-branded collaborations that can expand your reach

What we learned at INBOUND

We put this event playbook to the test at INBOUND, and it worked wonders.

In just a few days, our team came home with 40+ unique assets, everything from quick hit social clips to evergreen YouTube videos and blog posts.

And the results kept coming. After a few weeks, We saw over 1 million impressions and 100K link clicks across social.

The takeaway: We easily turned a few event days into months of high-performing content.

The new gold standard

Events have always mattered to us. But this past year showed us that every event is a huge creative opportunity. With a little preparation and the right approach, a few days on-site can yield months of good content.

Whether you’re hosting, speaking, or attending an event, be ready to capture stories worth sharing. Because your best content will be happening all around you.