How to Enhance Your Creativity with Wistia’s AI Video Tools

Did you know that Wistia has AI-powered video tools that can help you kickstart your creative process, work faster, and take your videos to the next level?

Whether you’re creating, editing, or hosting videos, these tools take the hassle out of the process so you can focus on what matters most — making great videos. Let’s take a closer look at how Wistia’s AI tools can transform your workflow.

Create with ease

No scriptwriters on your team? No problem! AI can help you spin up the perfect script:

AI scriptwriter for teleprompter

If you know what you want to say but can’t quite find the words, our AI script generator can help you.

Simply select “Generate Script,” enter a short summary of your video, choose a tone, and pick a distribution channel. We’ll then write an award-worthy script for your video. You can either edit this script or hit “Regenerate” to go back to the drawing board. When you’re happy with your script, save it to add it to the teleprompter.

Edit with confidence

We’ve got a bunch of AI video editing tools that’ll speed up your workflow and enhance the quality of your videos:

Social clips

Why spend hours rewatching long-form videos to find the best moments to repurpose for emails or social posts when Wistia can do it for you?

We built an AI-powered video highlights feature into Wistia’s video editor to quickly pull the most engaging and impactful moments from webinars, interviews, and other long-form videos by analyzing your transcripts.

We provide clip summaries and highlight the corresponding locations in the transcript, making it easy for you to refine the content if needed. Your branding is automatically applied, and we suggest caption copy to make publishing a breeze. Plus, you’ll have your pick of social-worthy caption designs to keep your audience engaged even when the sound is off.

Intro and outro silence remover

Have you ever had an awkward silence at the beginning or end of a webinar recording? Or a product demo where you’re fumbling to find the “stop recording” button? Yeah, we’ve been there too.

That’s why we’ve introduced an intro and outro silence remover that automatically detects 2+ second silences at the beginning and end of your videos and lets you remove them in a single click.

For recordings and live events made with Wistia, we’ll automatically remove the silences as soon as you bring them into the editor, saving you an extra click! (Don’t worry; you can always undo, un-trim, or revert to the original at any time).

Speech enhancement

Creating a great video takes work, from dialing in your message to capturing it with the right gear. Even with the right production prep, audio mistakes happen to the best of us. That’s why built speech enhancement to make sure your videos always sound their best.

For any video you edit in Wistia, you can enhance speech in a single click. Just head to the Suggestions menu, toggle on “Enhance speech,” and then watch your voice recordings transform into top-quality audio.

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Expand your reach

Connecting with your audience is key, and Wistia has the tools to ensure your content is accessible and engaging for everyone.

Automated transcriptions and captions

Wistia’s automated transcription feature uses AI to transcribe your video the moment it’s uploaded to the platform. And it makes sure that the transcribed text is recognized by search engines, which improves the video’s search engine optimization (SEO) and makes it easier to discover online.

The transcript is also time-coded to help you find specific moments in your video and make corresponding text edits if needed — yep, editing a video is now as simple as editing a document!

If you’re on a Wistia Advanced or Premium plan, you can use AI to translate your transcript into different languages. All you have to do is select your desired language from the dropdown menu and hit “Translate.”

Once your transcript is edited and ready to go, you can turn it into captions just by toggling a switch in the Customize panel. This not only helps your video meet accessibility standards, but it also opens your content up to a wider audience who can enjoy and understand it.

Automated transcriptions and captions are free with all plans, and they’re ready in minutes with 92% accuracy. Don’t worry, though — you can easily edit them to get 100% accuracy.

AI audio descriptions

Accessibility has always been top of mind for Wistia because everyone should be able to engage with the content you share without resource or skill limitations.

Now it’s even easier to make your videos compliant with accessibility standards with both human-reviewed and AI-generated audio descriptions. You can easily order standard or extended audio descriptions so people who are blind or have low vision can still follow along with every step of your content.

AI video dubbing and translations

Speaking directly to your audience is sometimes as simple as speaking the same language. Wistia’s localization tools not only make that possible but also give you the insights to see which languages to prioritize based on who’s watching.

You can quickly see what percent of your viewers watch in each language and then order translated transcripts and captions and/or dubbed video with lip sync with just a click. With over 50 languages and 64 regional accents, you can zero in on your audience’s language preferences and deliver content that resonates with them.

Host videos you know will perform

Finally, AI is here to help you cover all the bases before putting your video out in the wild.

AI-generated titles and descriptions

The title and description play a huge role in a video’s success. They tell viewers what they’re getting into before pressing play.

If you’re trying to get your video or podcast uploaded quickly and don’t have the time to craft the perfect title and description, we’ve got you covered. Our AI tool will analyze the transcript and spin up a title and summary that capture the essence of the content. From there, you can fine-tune the copy to match your brand’s voice.

And there’s more! We’ve also added AI-generated event descriptions to our webinar feature, Wistia Live. Now you can auto-generate an event description in seconds. Just type a quick summary, select your brand voice, and let AI create a description that matches your brand’s tone and style. You can regenerate the description until it’s just right, apply it to your event, and tweak it as needed.

LLM-Friendly embed codes

The world of search is changing before our eyes — no longer is discoverability just about getting your video to rank in search results, it’s about making sure AI-powered answer engines can see it, too.

Did you know that tools like ChatGPT aren’t actually able to see your videos? They aren’t able to execute JavaScript (used to display your video), so when they view your page to return information on a search, it just looks like a big, blank box.

But that doesn’t have to be the case! Wistia’s LLM-Friendly embed codes are designed to seamlessly make your videos discoverable to and readable by tools like ChatGPT, without changing the viewing experience for your audience.

Similar to our SEO embed codes that inject valuable metadata to help your videos rank, LLM-Friendly embed codes automatically inject your transcript into the code itself, so LLMs can capture the content and return it to interested searchers in their results. This means your content isn’t lost to the depths of the page, but shows up where your audience is searching, keeping your content relevant and increasing the opportunity for audiences to visit your site and watch the whole video.

AI chaptering

Want to help your viewers find exactly what they’re looking for in a lengthy video chock-full of information? Use AI to break up your video into chapters! This makes it easy for your viewers to jump straight to the parts they’re most interested in — and stay engaged longer.

Simply upload or generate a transcript for your video, head over to the Customize panel, and then have AI generate perfectly-timed chapters in a snap.

Enhance your workflow with AI

Now that you’ve seen how Wistia’s AI tools for video editing, creating, and hosting can boost your creativity and streamline your workflow, why not sign up for a Wistia account and give them a try?