Posts in the Marketing category, page 3
Marketing (posts 47–70)
Start doing better marketing with the help of your 5-letter-friend, video.
- 5 Takeaways from the Marketo Marketing Nation Summit
4 days of non-stop conference knowledge rolled up into 5 quick takeaways. Let’s do this!
Robin Panish - 5 Ways to Use Video Creatively Across Your Organization
Need inspiration for thinking outside the box with video? Naike Romain and Dee Dee de Kenessey have tips for using ...
- Enhance Your Video Marketing Strategy with Captions
Beyond making you videos more accessible, captions keep your content competitive within the social media landscape and can even boost ...
Jenny Coppola - 6 Reasons Why You Shouldn’t Have an Autoplaying Homepage Video
Video strategist Phil Nottingham has a lot to say about this trend. Read the post, or watch a video of ...
Phil Nottingham - 3 Ways to Customize Your Video Call to Action
Learn how to use HTML to link to related videos, place multiple CTAs on one screen, include a quick poll, ...
Alyce Currier - Improve Video CTA Click-Through Rates by Using the Right Words
Language matters. We pulled data from across all Wistia-hosted videos using calls to action and annotation links and discovered some ...
Ezra Fishman - Onboarding + Videos + A/B Testing = Happier New Users
Andrew walks through an A/B testing process that drastically improved a key user onboarding video.
Andrew Capland - The Current State of Video Conversion
Using data from across all Wistia-hosted video content, we uncovered how our current customers are approaching video conversion as a ...
Alyce Currier - Best Practices for Instagram Video
Social media manager, Jenny Mudarri, tells you everything you need to know about using video on Instagram.
Jenny Coppola - Major Keys to Video Content Strategy — WistiaFest 2016
Mike King, founder of iPullRank, gives the pathway to success with video content.
Mike King - Video and Duplicate Content: What You Need to Know for SEO
Video SEO expert, Phil Nottingham, explains the best strategies for optimizing video content.
Phil Nottingham - Beyond View Count: How the Wistia Team Uses Video Analytics
Naike interviews three Wistians about how they use video metrics to better understand our audience and improve future efforts.
Naike Romain - Why You Should Test Your Next Marketing Video
"Testing your marketing videos empowers you to make better decisions and unlock conversion potential." Learn the basic testing framework, and ...
Andrew Capland - Increase Your Play Rate: Optimize Your Video Position and Size
With data from thousands of Wistia videos embedded on pages, we decided to determine (as best we could) the optimal ...
Casey Henry - How ZeeBlu Generates More Leads Using Video
Videographer at ZeeBlu shares his methods of proving video’s ROI to clients.
Meryl Ayres - Extracting Thumbnails Faster with FFmpeg
Taking advantage of HTTP protocol support in libavformat
Brendan Schwartz - IFrames and Preloading, Oh My!
Making iframes coexist in beautiful harmony.
Max Schnur - 5 Common Thumbnail Mistakes (and How You Can Fix Them)
Help your video make a great first impression!
Meryl Ayres - From Video Content to Video Strategy — WistiaFest 2014
Here’s how to create a video strategy for conversion, consideration and advocacy, and brand awareness.
Phil Nottingham 
Agata Celmerowski
Dave Cole- Alyce Currier
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