Meet Reach & Retarget: Now With Google Ads

Our Custom Audiences feature has a brand new name and a brand new integration.

February 25, 2020

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Kristin Bagnoli

Kristin Bagnoli

Product

Last October, we announced a new feature called Custom Audiences. As a quick refresher, this feature allows you to send Wistia viewer engagement data right to your Facebook Ads account so you can create hyper-focused ads. That’s right, you can actually target people based on how they interacted with content on your website, not just based on the data that Facebook itself provides.

Fast-forward to today, and we’re super excited to announce that we’ve made this feature even more powerful by adding a brand new integration with one of the world’s largest ad platforms — you guessed it — Google. Now called Reach & Retarget, this feature helps you tap into the massive scale of Facebook and Google, without having to host your videos there, which means maintaining control over your brand, video assets, and viewing experience.

With this new integration, it’s super easy to create personal and effective — instead of annoying — ads, to grow and engage your audience. Ready to learn how you can reach and retarget (get it?) your audience? Read on!

Get more reach without compromising your brand

As part of your marketing strategy, we would bet that you’re already uploading your videos to YouTube and Facebook so you can take advantage of their data and reach a bigger audience with your ads. We totally get it; the right ads at the right time can be super powerful. But, when you host your videos on YouTube and Facebook, you sacrifice control over your assets and the viewing experience. Suddenly, the videos you’ve worked so hard on have to compete alongside cute cat videos and even ads from your competition; it’s downright distracting!

“With Reach & Retarget, you get the best of both worlds — the potential reach of these platforms — and the ability to have control over your own viewer data and where you host your videos.”

But, distractions aren’t the only problem. You’re also encouraging your viewers to keep their attention on social media, instead of on your site. But, with Reach & Retarget, you get the best of both worlds — the potential reach of these platforms — and the ability to have control over your own viewer data and where you host your videos.

Create smarter ads on Facebook, Instagram — and now, Google or YouTube

With our new Google integration, you connect your Wistia viewer data to your Google Analytics account so you can use this data to create audiences for Google Ads.

How to get started

We redesigned our Promote page to make the process super simple. All you need to do is:

  1. Head to your Wistia Channel
  2. Click on “Promote”
  3. Open the “Integrations” tab and connect to Facebook, Google Analytics, or both!

Not sure which audiences to start targeting? For both our Facebook and Google integrations, you can enable a series of suggested audiences that allow you to segment your audience based on how they watched your videos. Whether you want to target viewers who have watched 50% of one video in your Channel and encourage them to dive back in or target a subscriber to let them know of a new series you’ve created, you can now do so seamlessly from your Wistia account. Plus, you don’t have to do any technical work to ensure your data is being sent to those platforms. Once both the Facebook Ads and Google Analytics integrations are connected, just click the button once to have your audience data pushed to both platforms!

By creating hyper-focused ads on these platforms, you can remind your viewers to dive back into your videos, encouraging them to spend more time with your content and your brand.

“Remind your viewers to dive back into your videos, encouraging them to spend more time with your content and your brand.”

Use search and social to reach your audience

With Reach & Retarget, you can combine your Wistia viewer data with your current ad strategy so you can make the most of your budget and meet your audience where they are. Whether you want to use the Facebook integration to find new audiences based on specific demographic information or use Google to target prospective customers based on what they’re searching for, there are endless possibilities for effectively reaching and retargeting new audiences.

Get started today

Our Reach & Retarget feature is only available on our Advanced Plan. Learn more about how to set up the new integration with Google.

Kristin Bagnoli

Kristin Bagnoli

Product

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