From Editing to Amplifying: Meet the Seamless Wistia x Descript Integration

July 28, 2021

Topic tags

Jean Merlain

Marketing

Taylor Corrado

Marketing


It’s no secret that we’re big fans of creating human, engaging content here at Wistia. In fact, we believe there’s truly no better way to build brand affinity than through making videos and podcasts that resonate deeply with your audience. But, to get there, you have to start with — you guessed it — the creation process! And that includes the crucial step of editing. That’s why we’re super excited to announce a new integration with Descript, a powerful all-in-one video and audio editing platform.

“That’s why we’re super excited to announce a new integration with Descript!”

Thanks to this new Wistia x Descript integration, it’s now a whole lot easier to transition seamlessly from editing to amplifying your content. Descript users can now export their edited video or audio files directly to Wistia for hosting and distribution. And this is only the first phase of our integration. In the future, Wistia customers will be able to automatically push videos and podcasts from their accounts to Descript for editing — and then back to Wistia. Talk about a useful two-way integration.

In case you haven’t checked them out, Descript’s collaborative platform has features like transcription, a screen recorder, media publishing, full multi-track editing, and some powerful artificial intelligence capabilities. Cool, right?

So, how does the integration actually work? Let’s take a look.

How to use the Wistia x Descript integration

For now, the integration magic begins inside your Descript account. (Remember, you’ll be able to access the integration from your Wistia account in the future.)

1.) Before you can send your edited content over to Wistia, you’ll need to hit Publish in Descript first. Don’t be shy. Go on and make those edits and publish! If you want to export faster, just publish your asset early to cut down on exporting time.

2.) Once you’ve published your media, then hit the Share button at the top right of the screen. Next, head to the Export tab. From here, under Cloud Export, you’ll see the option to click Wistia. Click it!

3.) You’re almost there. Ready to amplify and measure your content’s performance? Just open up your Wistia and head on over to your Projects to see your imported media. It’ll be available as soon as it’s processed — which should only take a minute or two.

Perks of the Wistia x Descript integration

In addition to the seamless video and audio transfer, there’s more you’ll get with this new integration:

  • Transcripts in Descript will automatically be uploaded and pulled into Wistia, removing one more step from your customizing process.
  • Video captions used in Descript will automatically be uploaded and pulled into Wistia. Again, you won’t need to order captions in Wistia, they’ll show up automatically.
  • Audio files are supported, too! The process works exactly the same no matter what type of media you’re working with.

Let’s take a look at Descript’s experience and why they’ve chosen to integrate with us to make their customers’ lives easier.

“Descript has hundreds of business customers who create materials for marketing, support, training materials, and other purposes. In the past, it’s been a headache to download content and re-upload it to a hosting platform: Users have to monitor if the transcript and captions are transferring correctly, ensure that they have the storage space to download files, and endure long wait times for download and re-upload.



Through our integration with Wistia, Descript’s users are now able to seamlessly export their content to a leading hosting platform in one click, helping them directly integrate with the powerful metrics Wistia offers, which help empower businesses to strengthen their content strategy and be more effective marketers. - The Descript Team”

We’re super excited about this integration and can’t wait to hear about how it makes your life easier as a marketer. And don’t forget — more enhancements are coming soon! So, keep an eye on the Wistia blog and our social platforms for more integration news. And if you geek out over video and audio editing like we do, head on over to Descript and see how their platform can transform your editing process.

Questions? Comments? We want to hear from you! Drop us a line in the comments section below.

July 28, 2021

Topic tags

Jean Merlain

Marketing

Taylor Corrado

Marketing

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