Our Top 25 Features of ‘25

This year, we shipped over 100 new features, all designed to help you get more from your videos. From editing to sharing and measuring impact, it’s never been easier to move fast, stay on brand, and engage your audience. Here are 25 of our faves.

Create faster, edit smarter

We know demand for fresh videos is sky-high, so we doubled down on updates that help you speed up production and hit publish even sooner.

Audio editing made easy

Trim, stitch, and enhance soundtrack audio-only files. It’s great for podcasts, voiceovers, or the audio from your videos.

Pick up the pace

Long pauses and awkward gaps are officially a thing of the past. With just one click, you can automatically trim them for a smoother flow.

Zoom in & stand out

Punch in to your edit with a super smooth transition — perfect for product demos, how-tos, or support videos. It’s a simple way to bring the focus where you want on the screen and help your audience follow along.

Cut clips in the blink of AI

With AI Social Clips, Wistia automatically repurposes your videos’ most scroll-stopping moments into clips. All you have to do is post.

Stay organized & on brand

With great demand comes great responsibility. We rolled out a bunch of updates to help you manage your video library and keep it looking sharp.

Import from anywhere

Upload media from a URL, automatically sync videos in your Google Drive to Wistia, or collect videos from a collaborator with a link. Everything lands in one place, ready to go when you are.

Stay organized at any size

Manage content across folders, teams, and accounts without breaking a sweat. Improved filters, simple permissions, and Team Accounts keep your library neat, tidy, and easy to navigate.

Customize Channels your way

Make your channel your own with custom backgrounds, hero carousels, playlist gradients, logo links, and more. It’s everything you need to build a polished, on-brand content hub.

Pick the perfect thumbnail

Choose from auto-generated or custom thumbnails to find the frame that drives the most plays. Flip between video and image options in a snap.

Customize your player to your brand

Choose from preset gradients or build your own to match your brand colors, right down to the play button. Your videos, your style.

Make webinars worth watching

From registration to replays, these updates make it easier to grow your audience, host smoother events, and sync insights with your stack.

Smarter signups, more attendees

One-click registration makes it a breeze for returning viewers to sign up. Forms remember people across devices and events, so they can register in seconds — no unnecessary typing, no friction.

Go live everywhere at once

Simulcast your webinars to LinkedIn Live or YouTube right from Wistia without worrying about RTMP URLs or stream keys. It’s a faster way to reach more people in more places.

Showcase every webinar

Add upcoming, live, and on-demand webinars to your Wistia Channel. It’s one central hub for all your events, making it easier for your audience to find, register, and rewatch whenever they want.

Expand your reach, improve access

Whether you’re scaling globally or making your content more inclusive, these updates help you connect with every audience, no matter where they are or how they watch.

Go global with AI video dubbing

Translate your videos in 50+ languages with 64 accents. Wistia’s AI video dubbing uses your real voice and syncs lips, so viewers stay locked in without getting distracted.

One video, multiple audio tracks

Upload multiple language tracks to a single video and let viewers switch between them right in the player. No duplicate uploads, no split analytics — just one streamlined experience.

Captions that flex for accessibility

Customize captions by font size, color, and contrast to support a wide range of accessibility needs. Now, everyone gets a smoother, more readable experience.

Audio descriptions made to order

Choose AI-generated or human-reviewed audio descriptions, in either Standard or Extended formats, and add them right in Wistia. It all fits into the same simple workflow.

Analytics that power better decisions

Make your next move using smarter, better data. Find out where your videos shine and how your audience watches.

Track performance across every domain

Account-level embed analytics show exactly where your videos get views. See which sites drive the most engagement, where you’re falling short, and where to double down.

Go deeper with export per-video breakdowns that include play counts, engagement rates, conversions, and more.

Use HubSpot forms without losing Wistia magic

With our custom workflow action, you can send webinar registrants from HubSpot forms straight into Wistia. Keep using the tools you love and let Wistia handle reminder emails, analytics, and attendee insights automatically.

Know exactly who showed up

Registration analytics now display company logos so you can instantly spot which businesses attended your webinar. After the event, filter by company to plan follow-up and measure account-level engagement.

See where engagement spiked (and dipped)

Wistia’s attendee analytics go beyond plain ‘ol attendance. Get heatmaps for individual viewers, track how engagement shifts during your webinar, and dive into on-demand viewership after the event.

Build on a platform that scales

Wistia’s APIs give you the flexibility to customize, automate, and extend your video workflow — all while keeping the viewer experience seamless and on-brand.

Run live events programmatically

New livestreaming endpoints make it easy to create, update, and manage webinars and events directly from the API, giving you full behind-the-scenes control.

Showcase your content with Channels

Been wishing for a way to deliver polished, on-brand content automatically, without touching the UI? It’s here! Programmatically create and publish episodes directly to your channel.

Swap media without breaking links

Need to update a video? Media Swap replaces your file across every embed and share while keeping the same URL, analytics, and viewer experience. No broken links, no disruption.

Localize your videos programmatically with AI video dubbing

Order and manage AI dubs in 50+ languages with new translation endpoints. Track progress, update audio, and serve localized content with just a few API calls.

Organize & manage your content via the API

Subfolders give your media library an extra layer of structure. Use the API to create, organize, and delete subfolders across projects, so everything stays tidy as your library grows.

What’s next?

2025 laid the foundation for faster creation, smarter sharing, and deeper insights — all powered by video.

So go explore. Update your workflow. Try something new. And share what matters most with less work and more plays.💥

If you need us, we’ll be in our workshop.