Introducing the Wistia-Intercom Integration

March 6, 2018

Topic tags

Margot Mazur

Business Development

We’re so excited to announce our brand new integration with Intercom, launching today! With this seamless integration of video and chat, you’ll be able to make better decisions about how to communicate with your customers and prospects, in addition to gaining valuable insights into what’s important to them.


Understanding customers' and prospects' needs has more implications than just making a sale — it’s about making a connection. With the Wistia-Intercom integration, you can see which topics matter to your audience, allowing you to quickly understand their pain points and give them the relevant information they need. And because you’ll be able to see which video a viewer converted on, you can use that data to make better decisions.

“Understanding customers' and prospects' needs has more implications than just making a sale — it’s about making a connection.”

What this means for Wistia and Intercom users

Thanks to the Wistia-Intercom integration, viewers can share their contact information with you using Turnstile. When they do, you’ll see them show up as leads right within your Intercom account. Their info will then automatically be tagged with “Wistia” and the name of the video they converted on, giving your sales and marketing teams the ability to see which videos were most helpful and successful.

Here’s a preview of what that looks like:


A quick note: If you don’t ask for a full name on your Turnstile, the contact info will default to “Subscriber,” as seen here:


The “Wistia” tag will then be added, plus the name of the video and the timestamp of when the viewer filled out the Turnstile:


From there, you can use that information to make more informed decisions about how to message and interact with your customers based on their interests and video viewing data.

How this benefits your business

With the Wistia-Intercom integration, your sales and marketing teams can easily see which videos resonate with customers and prospects, taking action on video data to nurture more personalized follow-ups.

In a world of sales emails and marketing jargon, video cuts through the dense, impersonal language and connects individuals as people, not just as leads, prospects, or customers. With video, not only can you get your point across in a memorable way, but also you can make meaningful connections and take note of what’s important to the audience you’re trying reach.

And for chat, there’s something particularly powerful about interacting with your best leads in real time, ultimately giving you a better chance to convert them faster. Put the two together and, well, the possibilities are downright impressive.

“There’s something powerful about interacting with your leads in real time, ultimately giving you a better chance to convert them faster.”

Before you connect the integration, take a moment to dive deeper into how pairing video and chat can make your customers happier. We’ve worked with Intercom to collect new experiments, new statistics, and video inspiration aplenty in our just-published guide, Making Your Business More Personal: A Guide to Using Video and Chat for Sales, Marketing, and Support. You’re going to be a video and chat superstar in no time.

Margot Mazur

Business Development

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