As a marketer, have you ever made a video that you knew probably wasn’t going to go viral … but you decided to make it anyways? Well, you aren’t alone! On our new show, Low Views High Impact, our very own Kristen Bryant chats with guests who did just that to understand how videos that were made for small audiences could still have a big impact on their businesses.
Throughout the show, we dig into the how and the why behind some of our very own videos and hear from folks at companies like WebPT, BambooHR, Zendesk, WorkHuman, Pixability, and more. Plus, we go behind-the-scenes on the production process so you can get inspired to make your very own not-viral video! Unless, of course, you’re into that whole “viral” thing.
Watch the trailer and see what the show is all about:
Itching for an even sneakier-peek of this series? Here’s a quick look at some of what’s in store for you on Low Views High Impact:
- Hear more about how a video inspired by Netflix’s I Think You Should Leave actually encouraged collaboration amongst marketing and video teams alike.
- Learn why a business went to great lengths to produce a video all about a fake alternative rock band in order to outsmart competitors in web searches.
- Get the inside scoop on how one company used video to train their employees on how to spot (and avoid) sneaky phishing attempts in their inbox.
- Find out why we decided to invest in a weather-themed hiring video that would likely be seen by less than fifty people in a year — you heard that right! You can expect a chance of rain, a sighting of our office labradoodle, Lenny, and a wave of friendly faces in this hiring video.
As you can see, there’s a ton of awesome content to dig into on this season of Low Views High Impact, and many valuable lessons to be learned about how to actually make videos for small audiences and see success. We hope these stories will inspire small and medium-sized businesses alike to invest more in video. Going viral — who needs it? All it takes is one creative risk and you just might see unprecedented success for your business.
You can watch all 9 episodes of the show today, and please, let us know what you think about the show in the comments below!