and allow us to toot their horns a bit while we're at it—toot toot!
- Explaining a Difficult Concept
Moz’s Whiteboard Fridays is the stuff of online marketing legend. For almost 10 years, Moz founder Rand Fishkin and his team have been posting a video every Friday of Rand explaining an SEO-related topic in front of a whiteboard.
- Inspiring People to Help
Classy wanted to show off its new Crowdfunding Designer in a unique and compelling way, but with a limited timeline to produce a full-scale video, they were forced to take a different approach.
- Promoting a Webinar with a Green Screen
SaleCycle decided to promote an upcoming webinar with a video featuring members of their marketing and sales teams—the same employees who would be hosting the live webinar.
- Promoting Additional Marketing Content
Not everyone thinks about the follow-up messaging after a lead downloads a piece of content. But Bluleadz, an inbound marketing agency, saw this touchpoint as an opportunity.
- Educating Employees about Being on Camera
BambooHR has woven video into their unique culture. Like more and more companies, they’ve decided to feature their own employees in their videos.
- Following Up with a Video Voicemail
The team at ACIS, an educational travel tour company, was inspired by BambooHR’s use of video voicemail.
- Introducing the Team
If you’ve ever been on either side of an acquisition or merger, it can be an unsettling experience. Questions like, 'Who are these new people who will suddenly be my coworkers?' are bound to cross people’s minds.
- Introducing Sales Reps in a Memorable Way
Sales has a bit of stigma attached to it, and all too often, prospects are on the defensive from the get-go. SaleCycle is using video to combat this phenomenon.
- Promoting Engagement on Social Media
BambooHR wanted to increase their followers on social media, specifically Facebook and Twitter. To achieve this goal, the video squad and HR went above and beyond to create a musical.
- Helping Customers Choose the Right Product
Sticker Mule sells die cut stickers, kiss cut stickers, clear stickers, transfer stickers, roll labels, and more. With all these options, it can be hard for customers to figure out which sticker best suits their needs.