and allow us to toot their horns a bit while we're at it—toot toot!
- Using Video to Power Every Part of Your Business
As a holistic platform for event management, Bizzabo relies on video to power every part of their business, from marketing to company culture and beyond.
- Creating a Video-Forward Marketing Strategy to Attract More Qualified Leads
With a video-forward strategy and help from the Wistia-HubSpot integration, LeadGenius has seen more qualified leads, grown their influence in the marketplace, and attracted the attention of Fortune 500 companies.
- Infusionsoft's Keys to Setting Marketing Goals with Video
Infusionsoft uses video to nurture leads, humanize their business, and power their sales team.
- How Nextiny Overhauled Their Marketing Strategy and Made Video the Keystone
Within 6 months of joining Wistia’s Agency Partner Program, Nextiny Marketing added full-service video marketing to their campaigns, improving lead conversion for their clients, and growing their average retainer size by 40%.
- Explaining a Difficult Concept
Moz’s Whiteboard Fridays is the stuff of online marketing legend. For almost 10 years, Moz founder Rand Fishkin and his team have been posting a video every Friday of Rand explaining an SEO-related topic in front of a whiteboard.
- Explaining Show & Tell
Once a week, we gather everyone at Wistia for the old, kindergarten classic—Show & Tell. One of our company values is “act fast, learn faster,” and Show & Tell is a great opportunity to share those learnings to the team as a whole.
- Inspiring People to Help
Classy wanted to show off its new Crowdfunding Designer in a unique and compelling way, but with a limited timeline to produce a full-scale video, they were forced to take a different approach.
- Introducing Sales Reps in a Memorable Way
Sales has a bit of stigma attached to it, and all too often, prospects are on the defensive from the get-go. SaleCycle is using video to combat this phenomenon.
- Introducing the CEO
There's so much to love about how BambooHR uses video, but perhaps the thing we love most is that they're not afraid to have fun and be themselves. Their video team has a project in their Wistia account titled "Just for fun," and it has 22 videos in it.
- Promoting Additional Marketing Content
Not everyone thinks about the follow-up messaging after a lead downloads a piece of content. But Bluleadz, an inbound marketing agency, saw this touchpoint as an opportunity.