and allow us to toot their horns a bit while we're at it—toot toot!
- Promoting Additional Marketing Content
Not everyone thinks about the follow-up messaging after a lead downloads a piece of content. But Bluleadz, an inbound marketing agency, saw this touchpoint as an opportunity.
- Inspiring People to Help
Classy wanted to show off its new Crowdfunding Designer in a unique and compelling way, but with a limited timeline to produce a full-scale video, they were forced to take a different approach.
- Explaining a Difficult Concept
Moz’s Whiteboard Fridays is the stuff of online marketing legend. For almost 10 years, Moz founder Rand Fishkin and his team have been posting a video every Friday of Rand explaining an SEO-related topic in front of a whiteboard.
- Introducing Sales Reps in a Personal Way
Any sales team will tell you that getting people to call back after an initial phone call or email is getting difficult. BambooHR tackled this problem by creating a series of memorable videos that intro their sales reps to prospective customers
- Following Up with a Video Voicemail
The team at ACIS, an educational travel tour company, was inspired by BambooHR’s use of video voicemail.
- Introducing Sales Reps in a Memorable Way
Sales has a bit of stigma attached to it, and all too often, prospects are on the defensive from the get-go. SaleCycle is using video to combat this phenomenon.
- Pulling an April Fools’ Prank
Sometimes, having fun is the only excuse you need for creating a video. That was the genesis of this project, which introduced the world to Moz’s latest offering: Snapchat Support.
- Introducing the Team
If you’ve ever been on either side of an acquisition or merger, it can be an unsettling experience. Questions like, 'Who are these new people who will suddenly be my coworkers?' are bound to cross people’s minds.
- Educating Employees about Being on Camera
BambooHR has woven video into their unique culture. Like more and more companies, they’ve decided to feature their own employees in their videos.
- Introducing the CEO
There's so much to love about how BambooHR uses video, but perhaps the thing we love most is that they're not afraid to have fun and be themselves. Their video team has a project in their Wistia account titled "Just for fun," and it has 22 videos in it.