Episode 6: "The Brandwagon Interviews" Podcast with Brendan Gaul of UM Worldwide

Hear Brendan Gaul of UM Worldwide discuss how brands are shifting their strategies to create original content as traditional advertising ...

9 Cold Opens in TV and Film—And What Your Next Video Series Can Learn From Them

Find out how you can pique curiosity, create suspense, and escalate tension all with a crafty and creative cold open.

Announcing Change the Channel: A Live Event from Wistia HQ!

Join our free online broadcast as we discuss the future of marketing and make some super exciting announcements.

What We Can Learn from Streaming Services About Audience Viewing Behavior

Marketers should take a page from Netflix’s book when it comes to capturing and holding the attention of their audiences.

Learning from Popular Television: 5 Key Story Structure Elements

Incorporate these storytelling components into your next binge-worthy video series and craft a story that stands the test of time.

The Case for Creativity in Marketing, Backed by Neuroscience

How do you captivate your audience’s attention and keep them emotionally invested? Science says you should create novel marketing experiences.

7 Examples That Show the Best of Long-Form Video

From an entertaining video series to an emotional one-off documentary, these companies live and breathe their values through video.

Introducing "Brandwagon"—It's like a Talk Show, but for Marketers

Wistia's CEO, Chris Savage, sits down with business leaders to uncover what's working in the world of modern marketing.