Put your videos to the test
Compare more than your thumbnails
Set up your A/B test in a snap
Say “goodbye” to multiple tabs and never-ending spreadsheets! Wistia makes A/B testing easier and more efficient than ever. Simply navigate to the Stats page to create new A/B tests, check on those that are in progress, and even review archived tests.
Once you’ve selected two videos, we’ll generate a fresh embed code to run the test. Simply paste it on your site, sit back, relax, and let Wistia display your videos at a 50/50 split to all of your viewers.
Track viewer engagement
Once you’ve started your test, you’ll see stats like Unique Views, Play Rate, Play Count, Engagement, and Actions appear for each video. These stats are powered by the same analytics you’ve come to know and love in Wistia. Plus, to make it easy to see which video is winning, we visually compare the two videos and use different colors to help highlight areas where one video is outperforming the other.
Select a winner
Test the Play Rate of your content to measure how your brand message resonates with your audience.
Generate new leads by experimenting with different CTAs to figure out which videos turn passive viewers into an active audience.
Continue to test! Test different elements of your video, including video length and metadata descriptions, to optimize your video marketing efforts.