Chris Savage

The New Video Marketer

Chris Savage is the CEO and co-founder of Wistia. Prior to founding Wistia, Chris served in the independent film world as a producer and editor. In 2009, he was named as one of the Top Young Entrepreneurs by BusinessWeek.

Chris talked about how far video marketing has come and where it's going next. Here are three key takeaways from Chris's talk:

  • Conversion videos are the first kind of video most people make - they're the videos with ROI you can prove. But how many conversion videos can you make?
  • Teaching videos are a really different type of video and can help build up your brand as an authority and scale communication over time.
  • You can also use video to spur people to feel something and to bring a touch of humanity back to the web.

Rand Fishkin

Rand Fishkin is a co-founder of Moz. He gave tactical tips on how to make a video reach a bigger audience, plus the broad strategy of how Moz has used video to reach millions of eyeballs.

Mackenzie Fogelson

Mackenzie Fogelson, the founder and CEO of Mack Web Solutions, talked about how to convince your boss, develop useful KPIs, and succeed in your larger marketing goals.

Mathew Sweezey

Mathew Sweezey, Marketing Automation Evangelist at Salesforce, spoke about how great companies are building influence with their consumers through better experiences, including strong video engagement.

Chris Savage

Chris Savage, the CEO and co-founder of Wistia, talked about how far video marketing has come and where it’s going next.

Phil Nottingham

Phil Nottingham, the video marketing expert at Distilled, talked about how to go from investing in video initially and having a few pieces to developing and implementing a fully-fledged strategy.

Heidi McKye

Heidi McKye, Creative Director of Education at Stillmotion, talked about how to tell the story story inside your brand or product.