Chris Savage is the CEO and co-founder of Wistia. Prior to founding Wistia, Chris served in the independent film world as a producer and editor. In 2009, he was named as one of the Top Young Entrepreneurs by BusinessWeek.
Chris talked about how far video marketing has come and where it's going next. Here are three key takeaways from Chris's talk:
- Conversion videos are the first kind of video most people make - they're the videos with ROI you can prove. But how many conversion videos can you make?
- Teaching videos are a really different type of video and can help build up your brand as an authority and scale communication over time.
- You can also use video to spur people to feel something and to bring a touch of humanity back to the web.
Rand Fishkin is a co-founder of Moz. He gave tactical tips on how to make a video reach a bigger audience, plus the broad strategy of how Moz has used video to reach millions of eyeballs.
Mathew Sweezey, Marketing Automation Evangelist at Salesforce, spoke about how great companies are building influence with their consumers through better experiences, including strong video engagement.
Phil Nottingham, the video marketing expert at Distilled, talked about how to go from investing in video initially and having a few pieces to developing and implementing a fully-fledged strategy.