7 Wistia Integrations to Boost Your Video Marketing Efforts

July 1, 2020

Topic tags

Meisha Bochicchio

Marketing


In today’s digitally integrated world, it’s critical that all of the tools you use work well together. That’s why we’re excited to share some of our favorite Wistia integrations!

Did you know? Wistia integrates with more than 35 unique partners in the marketing space. Each of these integrations has something valuable to offer and can help marketers connect the digital dots by collaborating seamlessly during the video production process, unlocking actionable information from your videos, saving precious time with automation, and more!

Check out these super handy integrations and start connecting your MarTech tools today.

Marketing Automation

What makes a lead “good”? And when is the right time to move a prospect from a lead to a marketing qualified lead to a sales qualified lead?

While there’s no cut and dry answer, migrating all of your marketing touch points into a single source of truth can help connect the dots. This is why linking Wistia to your marketing automation platform of choice is a great way to close the loop on engagement and nurture data as it relates to your video content.

“We use Uberflip for our video forms since it is already integrated with our other reporting tools, then we get the added benefit of the branded experience with Wistia.”
BJ Dodenbier, Digital Marketing Specialist @ Workfront

Wistia’s marketing automation integrations can help you capture leads directly from your video assets, score leads based on video engagement, automate marketing communications based on behaviors, and assign leads when a prospect meets certain criteria. It’s pretty nifty.

Featured Partner: HubSpot

Hungry for more? Learn more about the power of pairing video with marketing automation, and check out our complete list of marketing automation partners.

Video Production

Great video production and great video hosting go together like peanut butter and chocolate; they’re just so much better together.

While you might have a dedicated internal or external team on the video production front, there are also simple solutions available to do the heavy lifting for you — particularly for short, catchy videos for social media and marketing communications.

A recent Neilsen report found that the average U.S. adult spends more than 6 hours per day consuming digital content, so it’s no surprise that the demand for tools that simplify this process has increased significantly.

By pairing your video production tools with Wistia, you’ll save loads of time downloading and uploading videos across your various platforms. Create content with ScreenFlow, get feedback with Wipster, optimize assets for social media with Wave.video, and then share it with the world all from your Wistia account.

Check out our complete list of video production partners to get started.

Analytics

Data is at the heart of any good marketing campaign, and video data is just as important as data from any other channel. In fact, video is one of the most trackable content mediums.

Don’t make the mistake of siloing data across different platforms. Paint a complete picture of website engagement and campaign performance by integrating Wistia with one of our analytics partners. This will allow you to integrate playback data with events tracking, website goals, conversion tracking, and so much more.

“Medialytics has not only made our video analytics more digestible, but the in-depth breakdown by date ranges, location, and device truly helps narrow down our target audience and engagement. Wistia, YouTube, and Facebook have definitely found their perfect companion in Medialytics.”
Adam Lessell, Multimedia Coordinator at Valir Health

Dig into the data — check out our complete suite of analytics integrations.

Email Marketing

Ready to see your click-through rates soar? Send your lists engaging and hyper-targeted emails featuring stunning videos with just a few simple clicks.

We actually tested this and consistently noted an increased click-through rate when an email featured a video thumbnail. One email saw a 40% increase in clicks!

Pro-Tip

Not only does Wistia allow you to easily add video to your email content, you can also track and optimize engagement based on individual viewer data. Neat!

“When we A/B tested a video thumbnail image versus a stock image, the video thumbnail consistently outperformed the stock image. One email even saw a 40% increase in clicks!”

See a complete list of our email marketing partners.

Paywall

Digital content is all the rage — but not all content is created equally. While there’s definitely a case for providing value through useful and engaging free content, not everything has to be given away for free.

Online courses are one way to monetize your expertise through a simple and elegant paywall. These work similarly to lead generation forms except the goal is to collect and process payment information in exchange for access to the content.

Whether you’re a fitness instructor looking to charge for online workout classes or a career coach looking for a scalable way to build a brand and share content — placing a paywall in front of video content is an easy and efficient way to achieve your goals.

The process is easy peasy — just get your videos onto Wistia, pick the paywall platform that’s right for you, and get everything set up within a matter of minutes.

Get your revenue stream flowing with these handy paywall integrations.

Sales

Nothing captures the attention of a sales lead and builds trust quite like video. No — really! We tested this too and found that sales outreach emails that included video had a significantly higher click-through rate — 42% versus just 10% with no video. Wowza!

With Wistia you can include video in the tools you’re already using to build and convert your pipeline. This could be you:

Send a recording through live-chat platforms like Intercom, or include video in your more formal pitches and proposals with just a few clicks.

Build trust and close more deals with these savvy sales integrations.

Pro-Tip
Don’t have a screen recorder? Soapbox can be used to create videos which work seamlessly with all the tools Wistia integrates with.

Productivity

The early bird gets the worm but the second mouse gets the cheese. Sometimes, working smarter, not harder, is the best approach — and Wistia makes it easy to get more done with our productivity app integrations.

Use the Chrome integration to drop videos into your emails and web chats, or include videos in Trello cards to keep track of all your creative projects. And tools like Zapier enable you to connect Wistia to a host of other tools, and expand video across your entire tech-stack.

“We use a Zap that integrates Wistia and Gmail for getting emails with leads information in real time, so we respond to the possible client in minutes.”
Oscar Granadino, co-founder of Qwantec

Be the mouse, not the bird, with these productivity integrations.

Can your video marketing platform do that?

Video works hard for your business, and tools that make your strategy and processes easier and more informed can help your videos go that much farther. We’re proud to be adding on integrations that will help our customers succeed with video. Get started for free today!

July 1, 2020

Topic tags

Meisha Bochicchio

Marketing

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